[UA] The Source Properties report

This feature is only available in Analytics 360, part of Google Marketing Platform. Learn more about Google Marketing Platform.

When you look at a view for a Roll-Up Property, you see aggregated data from all its Source Properties.

To compare the data for each Source Property side by side, use the Source Properties report (Audience > Roll-Up Reporting). This report lets you evaluate three sets of metrics for each of the Source Properties that supplies data for the Roll-Up Property:

Explorer tab > Summary view

In the Summary view, you see all the default Acquisition-Behavior-Conversion metrics:

• Acquisition:
  • Sessions
  • % New Sessions
  • New Users
  •  
• Behavior:
  • Bounce Rate
  • Pages / Session
  • Avg. Session Duration
• Conversions (Ecommerce/Goals):
  • Transactions/Goal Conversion Rate
  • Revenue/Goal Completions
  • Ecommerce Conversion Rate/Goal Value

Explorer tab > Site Usage view

The Site Usage view focuses on engagement metrics:

• Sessions
• Pages / Session
• Avg. Session Duration
• % New Sessions
• Bounce Rate

Explorer tab > Ecommerce view

The Ecommerce view is all about the money:

• Sessions
• Revenue
• Transactions
• Average Order Value
• Ecommerce Conversion Rate
• Per Session Value

The primary dimension for this report is Source Property Display Name.