This article is about Universal Analytics. If you are using the next generation of Google Analytics, refer to the Google Analytics 4 properties section of this help center.

Scenarios for structuring Roll-Up Properties

This feature is only available in Analytics 360, part of Google Marketing Platform.
Learn more about Google Marketing Platform.
In this article:

Aggregating regional websites for regional and global reporting

Example company

  • Segregates business by regions like Americas, Europe, Asia
  • Uses multiple websites to address specific geographical areas within each region (e.g., North America > Western States; Europe > Germany)

Example structures of Roll-Up Properties

Regional roll-up

In the regional roll-up, each of the three website properties feeds data to the relevant regional Roll-Up Property.

Americas (Roll-Up) Europe (Roll-Up) Asia (Roll-Up)
Americas website 1 (Source) Europe website 1 (Source) Asia website 1 (Source)
Americas website 2 (Source) Europe website 2 (Source) Asia website 2 (Source)
Americas website 3 (Source) Europe website 3 (Source) Asia website 3 (Source)

Global roll-up

In the global roll-up, each of the nine website properties feeds data to the global Roll-Up Property.

Global (Roll-Up)
Americas website 1 (Source) Europe website 1 (Source) Asia website 1 (Source)
Americas website 2 (Source) Europe website 2 (Source) Asia website 2 (Source)
Americas website 3 (Source) Europe website 3 (Source) Asia website 3 (Source)

Since Source Properties can feed multiple Roll-Up Properties, each of the website properties can be used to build both the regional and global Roll-Up Properties.

Aggregating brand websites

Example company

  • Segregates business by brand
  • Has separate sites for each brand

Example structure of Roll-Up Properties

This structure lets you compare data among the sites for a specific brand.

Brand A (Roll-Up) Brand B (Roll-Up) Brand C (Roll-Up)
Brand A website 1 (Source) Brand B website 1 (Source) Brand C website 1 (Source)
Brand A website 2 (Source) Brand B website 2 (Source) Brand C website 2 (Source)
Brand A website 3 (Source) Brand B website 3 (Source) Brand C website 3 (Source)

Tracking content performance across multiple sites

Example company

  • Owns multiple media sites
  • Publishes the same content on multiple sites

Example structure of Roll-Up Property

Global Corporate (Roll-Up)
Website 1 (Source): Article A Website 2 (Source): Article A Website 3 (Source): Article A

Additional scenarios

You can use the scenarios outlined above as the blueprint for nearly any kind of Roll-Up Reporting you want to implement.

For example, if you have multiple sites per franchise, or if you’re running the same ad or social-media campaign across multiple sites, you can create Roll-Up Properties to facilitate comparative analysis of those sites or campaigns.

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