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This feature is only available in Analytics 360, part of Google Marketing Platform. Learn more about Google Marketing Platform. |
Aggregating regional websites for regional and global reporting
Example company
- Segregates business by regions like Americas, Europe, Asia
- Uses multiple websites to address specific geographical areas within each region (e.g., North America > Western States; Europe > Germany)
Example structures of Roll-Up Properties
Regional roll-up
In the regional roll-up, each of the three website properties feeds data to the relevant regional Roll-Up Property.
| Americas (Roll-Up) | Europe (Roll-Up) | Asia (Roll-Up) |
| Americas website 1 (Source) | Europe website 1 (Source) | Asia website 1 (Source) |
| Americas website 2 (Source) | Europe website 2 (Source) | Asia website 2 (Source) |
| Americas website 3 (Source) | Europe website 3 (Source) | Asia website 3 (Source) |
Global roll-up
In the global roll-up, each of the nine website properties feeds data to the global Roll-Up Property.
| Global (Roll-Up) | ||
| Americas website 1 (Source) | Europe website 1 (Source) | Asia website 1 (Source) |
| Americas website 2 (Source) | Europe website 2 (Source) | Asia website 2 (Source) |
| Americas website 3 (Source) | Europe website 3 (Source) | Asia website 3 (Source) |
Since Source Properties can feed multiple Roll-Up Properties, each of the website properties can be used to build both the regional and global Roll-Up Properties.
Aggregating brand websites
Example company
- Segregates business by brand
- Has separate sites for each brand
Example structure of Roll-Up Properties
This structure lets you compare data among the sites for a specific brand.
| Brand A (Roll-Up) | Brand B (Roll-Up) | Brand C (Roll-Up) |
| Brand A website 1 (Source) | Brand B website 1 (Source) | Brand C website 1 (Source) |
| Brand A website 2 (Source) | Brand B website 2 (Source) | Brand C website 2 (Source) |
| Brand A website 3 (Source) | Brand B website 3 (Source) | Brand C website 3 (Source) |
Tracking content performance across multiple sites
Example company
- Owns multiple media sites
- Publishes the same content on multiple sites
Example structure of Roll-Up Property
| Global Corporate (Roll-Up) | ||
| Website 1 (Source): Article A | Website 2 (Source): Article A | Website 3 (Source): Article A |
Additional scenarios
You can use the scenarios outlined above as the blueprint for nearly any kind of Roll-Up Reporting you want to implement.
For example, if you have multiple sites per franchise, or if you’re running the same ad or social-media campaign across multiple sites, you can create Roll-Up Properties to facilitate comparative analysis of those sites or campaigns.
