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The following table illustrates the connections between the various ec.js methods, the object fields, and the dimensions and metrics you see in your Ecommerce reports.
Method | Field | Report data |
---|---|---|
ec:addImpression | id | Product SKU Product List Views |
name | Product Product List Views |
|
category | Product Category (Enhanced Ecommerce) Product Category Level |
|
brand | Product Brand | |
variant | Product Variant | |
list | Product List Name | |
position | Product List Position | |
ec:addPromo | id | Internal Promotion ID |
name | Internal Promotion Name | |
creative | Internal Promotion Creative | |
position | Internal Promotion Position | |
ec:addProduct | id | Product SKU |
name | Product | |
brand | Product Brand | |
category | Product Category (Enhanced Ecommerce) Product Category Level |
|
variant | Product Variant | |
coupon | Product Coupon Code | |
position | Product List Position | |
setAction | id | Transaction |
affiliation | Affiliation | |
revenue | Local Product Revenue Local Refund Amount Revenue |
|
tax | Local Tax Refund Tax Tax |
|
shipping | Shipping | |
coupon | Order Coupon Code | |
list | Product List Name | |
step | Checkout Step | |
option | Checkout Options | |
click | Product List Clicks Product List CTR |
|
detail | Buy-to-Detail Rate Cart-to-Detail Rate Product Detail Views |
|
add | Product Adds To Cart Quantity Added To Cart |
|
remove | Product Removes From Cart Quantity Removed From Cart |
|
checkout | Product Checkouts Quantity Checked Out |
|
purchase | Average Order Value Average Price Average Quantity Quantity Local Revenue Product Revenue Product Revenue per Purchase Transactions Unique Purchases |
|
refund | Local Product Refund Amount Local Refund Amount Product Refund Amount Product Refunds Quantity Refunded Refund Amount Refunds |