[UA] Filter out web or app data

This article is about filtering out web or app data in Universal Analytics views. For information about filtering data in Google Analytics 4, go to [GA4] Filter, report on, or restrict access to data subsets.

Any data you send to a property automatically appears in all of your views unless you create and apply a filter that removes some data. This means that if you collect and send hits from a website and from a mobile app to one property, your web and app hits are reported together. All web and app data appear in all views associated with that property until you add a view filter to separate the data.

In this article:

• Create an app data only view (filter out web hits)
• Create a web data only view (filter out app hits)

Create an app data only view (filter out web hits)

After you create this filter, only app data will appear in this reporting view.

1. Sign in to Google Analytics..
2. Click Admin, and navigate to the desired account, property, and view.
   If you only have one view on the property, you should create a new view, and filter the data from that specific view.
3. In the VIEW column, click Filters.
4. Click +New Filter (and if necessary, select Create new Filter).
5. Add a Filter Name.
   Use something transparent, like "app data only" or "remove web hits," so it’s clear what this filter is for.
6. Select filter type: Custom and Include.
7. From the Filter Field menu, select Application?.
8. Below Filter Field, select YES.
9. Click Save.

Create a web data only view (filter out app hits)

After you create this filter, only web data will appear in this reporting view.

1. Sign in to your Analytics account.
2. Navigate to the desired account, property, and view.
   If you only have one view on the property, you should create a new view, and filter the data from that specific view.
3. Click +New Filter (and if necessary, select Create new Filter).
4. Add a Filter Name.
   Use something transparent, like "web data only" or "remove app hits," so it’s clear what this filter is for.
5. Select filter type: Custom and Include
6. From the Filter Field menu, select Application?.
7. Below Filter Field, select NO.
8. Click Save.