Get started with the DoubleClick Bid Manager Remarketing integration

This feature is only available in Google Analytics 360, part of the Google Analytics 360 Suite.
Learn more about the Google Analytics 360 Suite.

The DoubleClick Bid Manager (DBM) integration with Analytics allows Analytics 360 customers to create remarketing audiences in Analytics, and have those audiences available in DoubleClick Bid Manager.


Before you can use the DBM integration, you need to meet the following requirements:

Using the DBM integration

Once you've met the requirements, you can implement the integration with the following steps:

  • Ensure that you have Edit permission for the relevant Analytics account.
  • Link your DBM advertiser and your Analytics property. Contact your Analytics 360 account manager with regard to linking.
  • Create Remarketing Audiences specifically for use in DBM.

Related resources

Learn more about Remarketing Audiences in Analytics

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