Skip to main content

Analytics for beginners

Migrate from UA to GA4

Manage accounts, properties, and users

Understand reports

Google Ads and attribution

Audiences and remarketing

Terms of Service

Submit feedback

Send feedback on...

This help content & information

General Help Center experience

Help Center
Community
Announcements

Analytics Contact us

Analytics for beginners
The value of digital analytics How Google Analytics 4 works How Google Analytics is organized Structure your Analytics account Get a customized Analytics setup guide Set up Analytics for a website and/or app Set up data collection for an app Confirm data is being collected in Analytics How to navigate Analytics About events Set up and manage conversion events Get started with reports Link Google Ads and Analytics Get started with Advertising Google Analytics 4 training and support
Migrate from UA to GA4
Introducing Google Analytics 4 (GA4)Universal Analytics versus Google Analytics 4 data How to check property type About connected site tags Make the switch to Google Analytics 4 (Migration guide)Common mistakes with tag setup Confirm data is being collected in Analytics Set up data collection for an app How to navigate Analytics Events in Google Analytics 4 vs Universal Analytics Google Analytics 4 training and support
Manage accounts, properties, and users
How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal Analytics view-related features in Google Analytics 4 properties View the history of account/property changes
Manage data
About events Universal Analytics versus Google Analytics 4 data Monitor events in debug mode About modeled conversions Set up and manage conversion events Set up cross-domain measurement Identify unwanted referrals Filter, report on, or restrict access to data subsets Data retention Data-deletion requests About Data Import
Understand reports
Get started with reports Data freshness Dimensions & metrics Custom dimensions & metrics Get started with Explorations Measure activity across platforms with User-ID Reporting identity Analytics Insights
Google Ads and attribution
Link Google Ads and Analytics Advertising snapshot report Get started with Advertising About attribution and attribution modeling Select attribution settings Conversion paths report Model comparison report Google Ads links migration tool Goal and conversion migration guide
Audiences and remarketing
Create, edit, and archive audiences Audiences migration guide Suggested audiences Audience triggers Predictive metrics Predictive audiences Enable remarketing with Google Analytics data Activate Google signals for Google Analytics 4 properties Remarketing lists for search ads
Integrations
Link Google Ads and Analytics BigQuery Export integration Analytics Search Ads 360 integration Display & Video 360 integration Google Optimize integration Firebase integration Search Console integration Google Merchant Center integration Google Ad Manager integration Salesforce Marketing Cloud reporting integration

Analytics policies

Measurement Protocol / SDK / User ID Policy
Policy requirements for Google Analytics Advertising Features
Upload Data Use Policy
Privacy Disclosures Policy
Google AMP Client ID API Policy
Policy Requirements for Phone Analytics
Policy Against Fingerprints and Locally Shared Objects

Was this helpful?

How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

true

Help

1 of 22
Analytics APIs
2 of 22
Supported browsers
3 of 22
How to get support
4 of 22
Available languages
5 of 22
Analytics service status
6 of 22
[UA] Data limits for Universal Analytics properties
7 of 22
How Google Analytics secures your web traffic
8 of 22
Analytics policies
9 of 22
Understanding PII in Google's contracts and policies
10 of 22
Data privacy and security
11 of 22
[GA4] Data collection
12 of 22
Regional data collection
13 of 22
[UA] Sampled data and (other)
14 of 22
Privacy Disclosures Policy
15 of 22
Google Measurement Controller-Controller Data Protection Terms
16 of 22
U.S. State Privacy Laws Controller Addendum to Google Measurement Controller-Controller Data Protection Terms
17 of 22
Shared Data Under Measurement Controller-Controller Data Protection Terms
18 of 22
Policy Requirements for Phone Analytics
19 of 22
Prepare for Apple's App Store data-disclosure requirements
20 of 22
Prepare for Google Play’s data disclosure requirements
21 of 22
Prepare your app for Android changes
22 of 22
Updates to iOS 14+ campaign measurement

learning path

Choose your own learning path

Check out google.com/analytics/learn, a new resource to help you get the most out of Google Analytics 4. The new website includes videos, articles, and guided flows, and provides links to the Google Analytics Discord, Blog, YouTube channel, and GitHub repository.

Start learning today!

©2023 Google
Privacy Policy
Terms of Service

Enable Dark Mode

Send feedback on...

Search

Clear search

Close search

Google apps

Main menu

true

Search Help Center

true

true

true

true

true

69256