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BigQuery Export schema

This article explains the format and schema of the data that is imported into BigQuery.

Datasets

For each Analytics view that is enabled for BigQuery integration, a dataset is added using the view ID as the name.

Tables

Within each dataset, a table is imported for each day of export. Daily tables have the format "ga_sessions_YYYYMMDD".

Intraday data is imported every 8 hours. Intraday tables have the format "ga_sessions_intraday_YYYYMMDD". During the same day, each import of intraday data overwrites the previous import in the same table.

When the daily import is complete, the intraday table from the previous day is deleted. For the first 8 hours of the current day, until the first intraday import, there is no intraday table. If an intraday-table write fails, then the previous day's intraday table is preserved.

Data for the current day is not final until the daily import is complete. You may notice differences between intraday and daily data based on active user sessions that cross the time boundary of last intraday import.

Rows

Each row within a table corresponds to a session in Google Analytics 360

Columns

The columns within the export are listed below. In BigQuery, some columns may have nested fields and messages within them.

Field Name Data Type Description
fullVisitorId STRING The unique visitor ID (also known as client ID).
visitorId NULL This field is deprecated. Use "fullVisitorId" instead.
userId STRING Overridden User ID sent to Analytics.
visitNumber INTEGER The session number for this user. If this is the first session, then this is set to 1.
visitId INTEGER An identifier for this session. This is part of the value usually stored as the _utmb cookie. This is only unique to the user. For a completely unique ID, you should use a combination of fullVisitorId and visitId.
visitStartTime INTEGER The timestamp (expressed as POSIX time).
date STRING The date of the session in YYYYMMDD format.
totals RECORD This section contains aggregate values across the session.
totals.bounces INTEGER Total bounces (for convenience). For a bounced session, the value is 1, otherwise it is null.
totals.hits INTEGER Total number of hits within the session.
totals.newVisits INTEGER Total number of new users in session (for convenience). If this is the first visit, this value is 1, otherwise it is null.
totals.pageviews INTEGER Total number of pageviews within the session.
totals.timeOnSite INTEGER Total time of the session expressed in seconds.
totals.totalTransactionRevenue INTEGER Total transaction revenue, expressed as the value passed to Analytics multiplied by 10^6 (e.g., 2.40 would be given as 2400000).
totals.transactions INTEGER Total number of ecommerce transactions within the session.
totals.transactionRevenue INTEGER This field is deprecated. Use "totals.totalTransactionRevenue" instead (see above).
totals.screenviews INTEGER Total number of screenviews within the session.
totals.timeOnScreen INTEGER The total time on screen in seconds.
totals.UniqueScreenViews INTEGER Total number of unique screenviews within the session.
totals.visits INTEGER The number of sessions (for convenience). This value is 1 for sessions with interaction events. The value is null if there are no interaction events in the session.
trafficSource RECORD This section contains information about the Traffic Source from which the session originated.
trafficSource.adContent STRING The ad content of the traffic source. Can be set by the utm_content URL parameter.
trafficSource.adwordsClickInfo RECORD This section contains information about the Adwords click info if there is any associated with this session. Analytics uses the last-click model.
trafficSource.
adwordsClickInfo.adGroupId
INTEGER The Adwords ad-group ID.
trafficSource.
adwordsClickInfo.adNetworkType
STRING Network Type. Takes one of the following values: {“Google Search", "Content", "Search partners", "Ad Exchange", "Yahoo Japan Search", "Yahoo Japan AFS", “unknown”}
trafficSource.
adwordsClickInfo.campaignId
INTEGER The Adwords campaign ID.
trafficSource.
adwordsClickInfo.creativeId
INTEGER The Adwords ad ID.
trafficSource.
adwordsClickInfo.criteriaId
INTEGER The ID for the targeting criterion.
trafficSource.
adwordsClickInfo.criteriaParameters
STRING Descriptive string for the targeting criterion.
trafficSource.
adwordsClickInfo.customerId
INTEGER The Adwords Customer ID.
trafficSource.
adwordsClickInfo.gclId
STRING The Google Click ID.
trafficSource.
adwordsClickInfo.isVideoAd
BOOLEAN True if it is a Trueview video ad.
trafficSource.
adwordsClickInfo.page
INTEGER Page number in search results where the ad was shown.
trafficSource.
adwordsClickInfo.slot
STRING Position of the Ad. Takes one of the following values:{“RHS", "Top"}
trafficSource.
adwordsClickInfo.targetingCriteria
RECORD Adwords targeting criteria for a click. There are multiple types of targeting criteria, but should have only one value for each criterion. Learn more
trafficSource.
adwordsClickInfo.targetingCriteria.
boomUserlistId
INTEGER Remarketing list ID (if any) in AdWords, derived from matching_criteria in click record. Learn more
trafficSource.campaign STRING The campaign value. Usually set by the utm_campaign URL parameter.
trafficSource.campaignCode STRING Value of the utm_id campaign tracking parameter, used for manual campaign tracking.
trafficSourece.isTrueDirect BOOLEAN True if the source of the session was Direct (meaning the user typed the name of your website URL into the browser or came to your site via a bookmark), This field will also be true if 2 successive but distinct sessions have exactly the same campaign details. Otherwise NULL.
trafficSource.keyword STRING The keyword of the traffic source, usually set when the trafficSource.medium is "organic" or "cpc". Can be set by the utm_term URL parameter.
trafficSource.medium STRING The medium of the traffic source. Could be "organic", "cpc", "referral", or the value of the utm_medium URL parameter.
trafficSource.referralPath STRING If trafficSource.medium is "referral", then this is set to the path of the referrer. (The host name of the referrer is in trafficSource.source.)
trafficSource.source STRING The source of the traffic source. Could be the name of the search engine, the referring hostname, or a value of the utm_source URL parameter.
socialEngagementType STRING Engagement type, either "Socially Engaged" or "Not Socially Engaged".
channelGrouping STRING The Default Channel Group associated with an end user's session for this View.
device RECORD This section contains information about the user devices.
device.browser STRING The browser used (e.g., "Chrome" or "Firefox").
device.browserSize STRING The viewport size of users' browsers. This captures the initial dimensions of the viewport in pixels and is formatted as width x height, for example, 1920x960.
device.browserVersion STRING The version of the browser used.
device.deviceCategory STRING The type of device (Mobile, Tablet, Desktop).
device.mobileDeviceInfo STRING The branding, model, and marketing name used to identify the mobile device.
device.mobileDeviceMarketingName STRING The marketing name used for the mobile device.
device.mobileDeviceModel STRING The mobile device model.
device.mobileInputSelector STRING Selector (e.g., touchscreen, joystick, clickwheel, stylus) used on the mobile device.
device.mobileDeviceMarketingName STRING The marketing name used for the mobile device.
device.operatingSystem STRING The operating system of the device (e.g., "Macintosh" or "Windows").
device.operatingSystemVersion STRING The version of the operating system.
device.isMobile

This field is deprecated. Use device.deviceCategory instead.
BOOLEAN If the user is on a mobile device, this value is true, otherwise false.
device.mobileDeviceBranding STRING The brand or manufacturer of the device.
device.flashVersion STRING The version of the Adobe Flash plugin that is installed on the browser.
device.javaEnabled BOOLEAN Whether or not Java is enabled in the browser.
device.language STRING The language the device is set to use. Expressed as the IETF language code.
device.screenColors STRING Number of colors supported by the display, expressed as the bit-depth (e.g., "8-bit", "24-bit", etc.).
device.screenResolution STRING The resolution of the device's screen, expressed in pixel width x height (e.g., "800x600").
customDimensions RECORD This section contains any user-level or session-level custom dimensions that are set for a session. This is a repeated field and has an entry for each dimension that is set.
customDimensions.index INTEGER The index of the custom dimension.
customDimensions.value STRING The value of the custom dimension.
geoNetwork RECORD This section contains information about the geography of the user.
geoNetwork.continent STRING The continent from which sessions originated, based on IP address.
geoNetwork.subContinent STRING The sub-continent from which sessions originated, based on IP address of the visitor.
geoNetwork.country STRING The country from which sessions originated, based on IP address.
geoNetwork.region STRING The region from which sessions originate, derived from IP addresses. In the U.S., a region is a state, such as New York.
geoNetwork.metro STRING The Designated Market Area (DMA) from which sessions originate.
geoNetwork.city STRING Users' city, derived from their IP addresses or Geographical IDs.
geoNetwork.cityId STRING

Users' city ID, derived from their IP addresses or Geographical IDs. The city IDs are the same as the Criteria IDs found at https://developers.google.com/
analytics/devguides/collection/
protocol/v1/geoid.

geoNetwork.latitude STRING The approximate latitude of users' city, derived from their IP addresses or Geographical IDs. Locations north of the equator have positive latitudes and locations south of the equator have negative latitudes.
geoNetwork.longitude STRING The approximate longitude of users' city, derived from their IP addresses or Geographical IDs. Locations east of the prime meridian have positive longitudes and locations west of the prime meridian have negative longitudes.
geoNetwork.networkDomain STRING The domain name of user's ISP, derived from the domain name registered to the ISP's IP address.
geoNetwork.networkLocation STRING The names of the service providers used to reach the property. For example, if most users of the website come via the major cable internet service providers, its value will be these service providers' names.
hits RECORD This row and nested fields are populated for any and all types of hits.
hits.dataSource STRING The data source of a hit. By default, hits sent from analytics.js are reported as "web" and hits sent from the mobile SDKs are reported as "app".
hits.sourcePropertyInfo RECORD This section contains information about source property for rollup properties
hits.sourcePropertyInfo.
sourcePropertyDisplayName
STRING Source property display name of Roll-Up Properties. This is valid for only Roll-Up Properties.
hits.sourcePropertyInfo.
sourcePropertyTrackingId
STRING Source property tracking ID of roll-up properties. This is valid for only roll-up properties.
hits.eCommerceAction RECORD This section contains all of the hits that occurred during the session. This is a repeated field and has an entry for each hit that was collected.
hits.eCommerceAction.action_type STRING

The action type. Click through of product lists = 1, Product detail views = 2, Add product(s) to cart = 3, Remove product(s) from cart = 4, Check out = 5, Completed purchase = 6, Refund of purchase = 7, Checkout options = 8, Unknown = 0.

Usually this action type applies to all the products in a hit, with the following exception: when hits.product.isImpression = TRUE, the corresponding product is a product impression that is seen while the product action is taking place (i.e., a "product in list view").

Example query to calculate number of products in list views:
SELECT
COUNT(hits.product.v2ProductName)
FROM [foo-160803:123456789.ga_sessions_20170101]
where hits.product.isImpression == TRUE

Example query to calculate number of products in detailed view:
SELECT
COUNT(hits.product.v2ProductName),
FROM
[foo-160803:123456789.ga_sessions_20170101]
WHERE
hits.ecommerceaction.action_type = '2'
AND ( BOOLEAN(hits.product.isImpression) IS NULL OR BOOLEAN(hits.product.isImpression) == FALSE )

hits.eCommerceAction.option STRING This field is populated when a checkout option is specified. For example, a shipping option such as option = 'Fedex'.
hits.eCommerceAction.step INTEGER This field is populated when a checkout step is specified with the hit.
hits.exceptionInfo.exceptions INTEGER The number of exceptions sent to Google Analytics.
hits.exceptionInfo.fatalExceptions INTEGER The number of exceptions sent to Google Analytics where isFatal is set to true.
hits.experiment RECORD This row and the nested fields are populated for each hit that contains data for an experiment.
hits.experiment.experimentId STRING The ID of the experiment.
hits.experiment.experimentVariant STRING The variation or combination of variations present in a hit for an experiment.
hits.hitNumber INTEGER The sequenced hit number. For the first hit of each session, this is set to 1.
hits.hour INTEGER The hour in which the hit occurred (0 to 23).
hits.isSecure BOOLEAN This field is deprecated.
hits.isEntrance BOOLEAN If this hit was the first pageview or screenview hit of a session, this is set to true.
hits.isExit BOOLEAN If this hit was the last pageview or screenview hit of a session, this is set to true.
hits.isInteraction BOOLEAN If this hit was an interaction, this is set to true. If this was a non-interaction hit (i.e., an event with interaction set to false), this is false.
hits.latencyTracking RECORD This section contains information about events in the Navigation Timing API.
hits.latencyTracking.domainLookupTime INTEGER The total time (in milliseconds) all samples spent in DNS lookup for this page.
hits.latencyTracking.domContentLoadedTime INTEGER The time (in milliseconds), including the network time from users' locations to the site's server, the browser takes to parse the document and execute deferred and parser-inserted scripts (DOMContentLoaded).
hits.latencyTracking.domInteractiveTime INTEGER The time (in milliseconds), including the network time from users' locations to the site's server, the browser takes to parse the document (DOMInteractive).
hits.latencyTracking.domLatencyMetricsSample INTEGER Sample set (or count) of pageviews used to calculate the averages for site speed DOM metrics.
hits.latencyTracking.pageDownloadTime INTEGER The total time (in milliseconds) to download this page among all samples.
hits.latencyTracking.pageLoadSample INTEGER The sample set (or count) of pageviews used to calculate the average page load time.
hits.latencyTracking.pageLoadTime INTEGER Total time (in milliseconds), from pageview initiation (e.g., a click on a page link) to page load completion in the browser, the pages in the sample set take to load.
hits.latencyTracking.redirectionTime INTEGER The total time (in milliseconds) all samples spent in redirects before fetching this page. If there are no redirects, this is 0.
hits.latencyTracking.serverConnectionTime INTEGER Total time (in milliseconds) all samples spent in establishing a TCP connection to this page.
hits.latencyTracking.serverResponseTime INTEGER The total time (in milliseconds) the site's server takes to respond to users' requests among all samples; this includes the network time from users' locations to the server.
hits.latencyTracking.speedMetricsSample INTEGER The sample set (or count) of pageviews used to calculate the averages of site speed metrics.
hits.latencyTracking.userTimingCategory STRING For easier reporting purposes, this is used to categorize all user timing variables into logical groups.
hits.latencyTracking.userTimingLabel STRING The name of the resource's action being tracked.
hits.latencyTracking.userTimingSample INTEGER The number of hits sent for a particular userTimingCategory, userTimingLabel, or userTimingVariable.
hits.latencyTracking.userTimingValue INTEGER Total number of milliseconds for user timing.
hits.latencyTracking.userTimingVariable STRING Variable used to add flexibility to visualize user timings in the reports.
hits.minute INTEGER The minute in which the hit occurred (0 to 59).
hits.product.isImpression BOOLEAN TRUE if at least one user viewed this product (i.e., at least one impression) when it appeared in the product list.
hits.product.isClick BOOLEAN Whether users clicked this product when it appeared in the product list.
hits.product.customDimensions RECORD This section is populated for all hits containing product scope Custom Dimensions.
hits.product.customDimensions.index INTEGER The product scope Custom Dimensions index.
hits.product.customDimensions.value STRING The product scope Custom Dimensions value.
hits.product.customMetrics RECORD This section is populated for all hits containing product scope Custom Metrics.
hits.product.customMetrics.index INTEGER The product scope Custom Metrics index.
hits.product.customMetrics.value INTEGER The product scope Custom Metrics value.
hits.product.productListName STRING Name of the list in which the product is shown, or in which a click occurred. For example, "Home Page Promotion", "Also Viewed", "Recommended For You", "Search Results List", etc.
hits.product.productListPosition INTEGER Position of the product in the list in which it is shown.
hits.publisher.
adsenseBackfillDfpClicks
INTEGER The number of clicks on AdSense ads that served as DFP backfill.
hits.publisher.
adsenseBackfillDfpImpressions
INTEGER The number of AdSense ad impressions that were served as DFP backfill.
hits.publisher.
adsenseBackfillDfpMatchedQueries
INTEGER The number of ad requests where AdSense was trafficked as backfill and returned an ad creative to the page.
hits.publisher.
adsenseBackfillDfpMeasurableImpressions
INTEGER The number of ad impressions filled by AdSense that viewability measurements were able to take into account (includes both in-view and not-in-view ads).
hits.publisheradsenseBackfillDfpPagesViewed INTEGER The number of Google Analytics pageviews where DFP recorded AdSense revenue.
hits.publisher.adsenseBackfillDfpQueries INTEGER The number of ad requests made to AdSense by DFP.
hits.publisher.
adsenseBackfillDfpRevenueCpc
INTEGER The CPC revenue associated with the resultant AdSense ad clicks.
hits.publisher.
adsenseBackfillDfpRevenueCpm
INTEGER The CPM revenue associated with the served AdSense ad impressions.
hits.publisher.
adsenseBackfillDfpViewableImpressions
INTEGER The number of AdSense impressions that met DFP’s viewability standard.
hits.publisher.adxBackfillDfpClicks INTEGER The number of clicks on Ad Exchange ads served as DFP backfill.
hits.publisher.
adxBackfillDfpImpressions
INTEGER The number of Ad Exchange ad impressions that were served as DFP backfill.
hits.publisher.
adxBackfillDfpMatchedQueries
INTEGER The number of ad requests where Ad Exchange was trafficked as backfill and returned an ad creative to the page.
hits.publisher.
adxBackfillDfpMeasurableImpressions
INTEGER The number of ad impressions filled by AdX that viewability measurements are able to take into account (includes both in-view and not-in-view ads).
hits.publisher.
adxBackfillDfpPagesViewed
INTEGER The number of Google Analytics pageviews where DFP recorded Ad Exchange revenue.
hits.publisher.
adxBackfillDfpQueries
INTEGER The number of ad requests made to Ad Exchange by DFP.
hits.publisher.
adxBackfillDfpRevenueCpc
INTEGER The CPC revenue associated with the resultant Ad Exchange ad clicks.
hits.publisher.
adxBackfillDfpRevenueCpm
INTEGER The CPM revenue associated with the served Ad Exchange ad impressions.
hits.publisher.
adxBackfillDfpViewableImpressions
INTEGER The number of Ad Exchange impressions that met DFP’s viewability standard.
hits.publisher.dfpAdGroup STRING The DFP Line Item ID of the ad that served.
hits.publisher.dfpAdUnits STRING The IDs of the DFP Ad Units present in the ad request.
hits.publisher.dfpClicks INTEGER The number of times DFP ads were clicked.
hits.publisher.dfpImpressions INTEGER A DFP ad impression is reported whenever an individual ad is displayed. For example, when a page with two ad units is viewed once, we display two impressions.
hits.publisher.dfpMatchedQueries INTEGER The number of ad requests where a creative was returned to the page.
hits.publisher.dfpMeasurableImpressions INTEGER The number of ad impressions that viewability measurements are able to take into account (includes both in-view and not-in-view ads).
hits.publisher.dfpNetworkId STRING The DFP network ID that the ad request was sent to.
hits.publisher.dfpPagesViewed INTEGER The number of Google Analytics pageviews where DFP recorded revenue.
hits.publisher.dfpQueries INTEGER The number of ad requests made to DFP.
hits.publisher.dfpRevenueCpc INTEGER The CPC revenue associated with the resultant ad clicks, based on the rate-field value for each clicked ad in DFP.
hits.publisher.dfpRevenueCpm INTEGER The CPM revenue associated with the served ad impressions, based on the rate-field value for each served ad in DFP.
hits.publisher.dfpViewableImpressions INTEGER The number of impressions that met DFP’s viewability standard.
hits.time INTEGER The number of milliseconds after the visitStartTime when this hit was registered. The first hit has a hits.time of 0
hits.transaction.transactionCoupon STRING The coupon code associated with the transaction.
hits.referer STRING The referring page, if the session has a goal completion or transaction. If this page is from the same domain, this is blank.
hits.refund RECORD This row and nested fields are populated for each hit that contains Enhanced Ecommerce REFUND information.
hits.refund.localRefundAmount INTEGER Refund amount in local currency, expressed as the value passed to Analytics multiplied by 10^6 (e.g., 2.40 would be given as 2400000).
hits.refund.refundAmount INTEGER Refund amount, expressed as the value passed to Analytics multiplied by 10^6 (e.g., 2.40 would be given as 2400000).
hits.social RECORD This section is populated for each hit with type = "SOCIAL".
hits.social.hasSocialSourceReferral STRING A string, either Yes or No, that indicates whether sessions to the property are from a social source.
hits.social.socialInteractionAction STRING The social action passed with the social tracking code (Share, Tweet, etc.).
hits.social.socialInteractionNetwork STRING The the network passed with the social tracking code (Google+, Twitter, etc.).
hits.social.socialInteractionNetworkAction STRING For social interactions, this represents the social network being tracked.
hits.social.socialInteractions INTEGER The total number of social interactions.
hits.social.socialInteractionTarget STRING For social interactions, this is the URL (or resource) which receives the social network action.
hits.social.socialNetwork STRING The social network name. This is related to the referring social network for traffic sources; e.g., Google+, Blogger.
hits.social.uniqueSocialInteractions INTEGER The number of sessions during which the specified social action(s) occurred at least once. This is based on the the unique combination of socialInteractionNetwork, socialInteractionAction, and socialInteractionTarget.
hits.type STRING The type of hit. One of: "PAGE", "TRANSACTION", "ITEM", "EVENT", "SOCIAL", "APPVIEW", "EXCEPTION".
hits.page RECORD This section is populated for each hit with type = "PAGE".
hits.page.pagePath STRING The URL path of the page.
hits.page.pagePathLevel1 STRING This dimension rolls up all the page paths in the 1st hierarchical level in pagePath.
hits.page.pagePathLevel2 STRING This dimension rolls up all the page paths in the 2nd hierarchical level in pagePath.
hits.page.pagePathLevel3 STRING This dimension rolls up all the page paths in the 3d hierarchical level in pagePath.
hits.page.pagePathLevel4 STRING This dimension rolls up all the page paths into hierarchical levels. Up to 4 pagePath levels may be specified. All additional levels in the pagePath hierarchy are also rolled up in this dimension.
hits.page.hostname STRING The hostname of the URL.
hits.page.pageTitle STRING The page title.
hits.page.searchKeyword STRING If this was a search results page, this is the keyword entered.
hits.product RECORD This row and nested fields will be populated for each hit that contains Enhanced Ecommerce PRODUCT data.
hits.product.localProductPrice INTEGER The price of the product in local currency, expressed as the value passed to Analytics multiplied by 10^6 (e.g., 2.40 would be given as 2400000).
hits.product.localProductRefundAmount INTEGER The amount processed as part of a refund for a product in local currency, expressed as the value passed to Analytics multiplied by 10^6 (e.g., 2.40 would be given as 2400000).
hits.product.localProductRevenue INTEGER The revenue of the product in local currency, expressed as the value passed to Analytics multiplied by 10^6 (e.g., 2.40 would be given as 2400000).
hits.product.productBrand STRING The brand associated with the product.
hits.product.productPrice INTEGER The price of the product, expressed as the value passed to Analytics multiplied by 10^6 (e.g., 2.40 would be given as 2400000).
hits.product.productQuantity INTEGER The quantity of the product purchased.
hits.product.productRefundAmount INTEGER The amount processed as part of a refund for a product, expressed as the value passed to Analytics multiplied by 10^6 (e.g., 2.40 would be given as 2400000).
hits.product.productRevenue INTEGER The revenue of the product, expressed as the value passed to Analytics multiplied by 10^6 (e.g., 2.40 would be given as 2400000).
hits.product.productSKU STRING Product SKU.
hits.product.productVariant STRING Product Variant.
hits.product.v2ProductCategory STRING Product Category.
hits.product.v2ProductName STRING Product Name.
hits.promotion RECORD This row and nested fields are populated for each hit that contains Enhanced Ecommerce PROMOTION information.
hits.promotion.promoCreative STRING The text or creative variation associated with the promotion.
hits.promotion.promoId STRING Promotion ID.
hits.promotion.promoName STRING Promotion Name.
hits.promotion.promoPosition STRING Promotion position on site.
hits.promotionActionInfo RECORD This row and nested fields are populated for each hit that contains Enhanced Ecommerce PROMOTION action information.
hits.promotionActionInfo.promoIsView BOOLEAN True if the Enhanced Ecommerce action is a promo view.
hits.promotionActionInfo.promoIsClick BOOLEAN True if the Enhanced Ecommerce action is a promo click.
hits.page.searchCategory STRING If this was a search-results page, this is the category selected.
hits.transaction RECORD This section is populated for each hit with type = "TRANSACTION".
hits.transaction.transactionId STRING The transaction ID of the ecommerce transaction.
hits.transaction.transactionRevenue INTEGER Total transaction revenue, expressed as the value passed to Analytics multiplied by 10^6. (e.g., 2.40 would be given as 2400000).
hits.transaction.transactionTax INTEGER Total transaction tax, expressed as the value passed to Analytics multiplied by 10^6. (e.g., 2.40 would be given as 2400000).
hits.transaction.transactionShipping INTEGER Total transaction shipping cost, expressed as the value passed to Analytics multiplied by 10^6. (e.g., 2.40 would be given as 2400000).
hits.transaction.affiliation STRING The affiliate information passed to the ecommerce tracking code.
hits.transaction.currencyCode STRING The local currency code for the transaction.
hits.transaction.localTransactionRevenue INTEGER Total transaction revenue in local currency, expressed as the value passed to Analytics multiplied by 10^6 (e.g., 2.40 would be given as 2400000).
hits.transaction.localTransactionTax INTEGER Total transaction tax in local currency, expressed as the value passed to Analytics multiplied by 10^6 (e.g., 2.40 would be given as 2400000).
hits.transaction.localTransactionShipping INTEGER Total transaction shipping cost in local currency, expressed as the value passed to Analytics multiplied by 10^6 (e.g., 2.40 would be given as 2400000).
hits.item RECORD This section will be populated for each hit with type = "ITEM".
hits.item.transactionId STRING The transaction ID of the ecommerce transaction.
hits.item.productName STRING The name of the product.
hits.item.productCategory STRING The category of the product.
hits.item.productSku STRING The SKU or product ID.
hits.item.itemQuantity INTEGER The quantity of the product sold.
hits.item.itemRevenue INTEGER Total revenue from the item, expressed as the value passed to Analytics multiplied by 10^6 (e.g., 2.40 would be given as 2400000).
hits.item.currencyCode STRING The local currency code for the transaction.
hits.item.localItemRevenue INTEGER Total revenue from this item in local currency, expressed as the value passed to Analytics multiplied by 10^6 (e.g., 2.40 would be given as 2400000).
hits.contentGroup RECORD This section contains information about content grouping. Learn more
hits.contentGroup.contentGroupX STRING The content group on a property. A content group is a collection of content that provides a logical structure that can be determined by tracking-code or page-title/URL regex match, or predefined rules. (Index X can range from 1 to 5.)
hits.contentGroup.previousContentGroupX STRING Content group that was visited before another content group. (Index X can range from 1 to 5.)
hits.contentGroup.contentGroupUniqueViewsX STRING The number of unique content group views. Content group views in different sessions are counted as unique content group views. Both the pagePath and pageTitle are used to determine content group view uniqueness. (Index X can range from 1 to 5.)
hits.contentInfo RECORD This section will be populated for each hit with type = "APPVIEW".
hits.contentInfo.contentDescription STRING The description of the content being viewed as passed to the SDK.
hits.appInfo RECORD This section will be populated for each hit with type = "APPVIEW" or "EXCEPTION".
hits.appInfo.name STRING The application name.
hits.appInfo.version STRING The application version.
hits.appInfo.id STRING The application ID.
hits.appInfo.installerId STRING ID of the installer (e.g., Google Play Store) from which the app was downloaded. By default, the app installer ID is set based on the PackageManager#getInstallerPackageName method.
hits.appInfo.appInstallerId STRING ID of the installer (e.g., Google Play Store) from which the app was downloaded.
hits.appInfo.appName STRING The name of the application.
hits.appInfo.appVersion STRING The version of the application.
hits.appInfo.appId STRING The ID of the application.
hits.appInfo.screenName STRING The name of the string.
hits.appInfo.landingScreenName STRING The landing screen of the session.
hits.appInfo.exitScreenName STRING The exit screen of the session.
hits.appInfo.screenDepth STRING The number of screenviews per session reported as a string. Can be useful for historgrams.
hits.exceptionInfo RECORD This section is populated for each hit with type = "EXCEPTION".
hits.exceptionInfo.description STRING The exception description.
hits.exceptionInfo.isFatal BOOLEAN If the exception was fatal, this is set to true.
hits.eventInfo RECORD This section is populated for each hit with type = "EVENT".
hits.eventInfo.eventCategory STRING The event category.
hits.eventInfo.eventAction STRING The event action.
hits.eventInfo.eventLabel STRING The event label.
hits.eventInfo.eventValue INTEGER The event value.
hits.customVariables RECORD This section contains any hit-level custom variables. This is a repeated field and has an entry for each variable that is set.
hits.customVariables.index INTEGER The index of the custom variable.
hits.customVariables.customVarName STRING The custom variable name.
hits.customVariables.customVarValue STRING The custom variable value.
hits.customDimensions RECORD This section contains any hit-level custom dimensions. This is a repeated field and has an entry for each dimension that is set.
hits.customDimensions.index INTEGER The index of the custom dimension.
hits.customDimensions.value STRING The value of the custom dimension.
hits.customMetrics RECORD This section contains any hit-level custom metrics. This is a repeated field and has an entry for each metric that is set.
hits.customMetrics.index INTEGER The index of the custom metric.
hits.customMetrics.value INTEGER The value of the custom metric.

 

Related resources

When you compare Analytics data to AdWords data, keep in mind that these products measure data differently. For more information about these differences, see the following:

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