[UA] BigQuery Export schema [Legacy]

You are viewing a legacy article about Universal Analytics. Learn more about Google Analytics 4 replacing Universal Analytics.

In light of the previous announcements for Universal Analytics 360 customers regarding the GA4 migration, Big Query (BQ) export for App views has been experiencing instability since May 14, 2024 and may not function as expected.

This article is about BigQuery Export schema in Universal Analytics. For information about BigQuery Export schema in Google Analytics 4, go to [GA4] BigQuery Export schema.

This feature is not governed by a service-level agreement (SLA).

Note: The Daily BigQuery Export Schema feature was deprecated for all the traffic inside the EEA (European Economic Area) in March 2024. Learn more about Deprecated Universal Analytics features and corresponding Google Analytics 4 features.

This article explains the format and schema of the data that is imported into BigQuery.

Datasets

For each Analytics view that is enabled for BigQuery integration, a dataset is added using the view ID as the name.

Tables

Within each dataset, a table is imported for each day of export. Daily tables have the format "ga_sessions_YYYYMMDD".

Intraday data is imported at least three times a day. Intraday tables have the format "ga_sessions_intraday_YYYYMMDD". During the same day, each import of intraday data overwrites the previous import in the same table.

When the daily import is complete, the intraday table from the previous day is deleted. For the current day, until the first intraday import, there is no intraday table. If an intraday-table write fails, then the previous day's intraday table is preserved.

Data for the current day is not final until the daily import is complete. You may notice differences between intraday and daily data based on active user sessions that cross the time boundary of last intraday import.

Rows

Each row within a table corresponds to a session in Analytics 360.

Columns

 

The columns within the export are listed below. In BigQuery, some columns may have nested fields and messages within them.

Field Name	Data Type	Description
clientId	STRING	Unhashed version of the Client ID for a given user associated with any given visit/session.
fullVisitorId	STRING	The unique visitor ID.
visitorId	NULL	This field is deprecated. Use "fullVisitorId" instead.
userId	STRING	Overridden User ID sent to Analytics.
visitNumber	INTEGER	The session number for this user. If this is the first session, then this is set to 1.
visitId	INTEGER	An identifier for this session. This is part of the value usually stored as the _utmb cookie. This is only unique to the user. For a completely unique ID, you should use a combination of fullVisitorId and visitId.
visitStartTime	INTEGER	The timestamp (expressed as POSIX time).
date	STRING	The date of the session in YYYYMMDD format.
totals	RECORD	This section contains aggregate values across the session.
totals.bounces	INTEGER	Total bounces (for convenience). For a bounced session, the value is 1, otherwise it is null.
totals.hits	INTEGER	Total number of hits within the session.
totals.newVisits	INTEGER	Total number of new users in session (for convenience). If this is the first visit, this value is 1, otherwise it is null.
totals.pageviews	INTEGER	Total number of pageviews within the session.
totals.screenviews	INTEGER	Total number of screenviews within the session.
totals.sessionQualityDim	INTEGER	An estimate of how close a particular session was to transacting, ranging from 1 to 100, calculated for each session. A value closer to 1 indicates a low session quality, or far from transacting, while a value closer to 100 indicates a high session quality, or very close to transacting. A value of 0 indicates that Session Quality is not calculated for the selected time range.
totals.timeOnScreen	INTEGER	The total time on screen in seconds.
totals.timeOnSite	INTEGER	Total time of the session expressed in seconds.
totals.totalTransactionRevenue	INTEGER	Total transaction revenue, expressed as the value passed to Analytics multiplied by 10^6 (e.g., 2.40 would be given as 2400000).
totals.transactionRevenue	INTEGER	This field is deprecated. Use "totals.totalTransactionRevenue" instead (see above).
totals.transactions	INTEGER	Total number of ecommerce transactions within the session.
totals.UniqueScreenViews	INTEGER	Total number of unique screenviews within the session.
totals.visits	INTEGER	The number of sessions (for convenience). This value is 1 for sessions with interaction events. The value is null if there are no interaction events in the session.
trafficSource	RECORD	This section contains information about the Traffic Source from which the session originated.
trafficSource.adContent	STRING	The ad content of the traffic source. Can be set by the utm_content URL parameter.
trafficSource.adwordsClickInfo	RECORD	This section contains information about the Google Ads click info if there is any associated with this session. Analytics uses the last non-direct click model.
trafficSource. adwordsClickInfo.adGroupId	INTEGER	The Google ad-group ID.
trafficSource. adwordsClickInfo.adNetworkType	STRING	Network Type. Takes one of the following values: {“Google Search", "Content", "Search partners", "Ad Exchange", "Yahoo Japan Search", "Yahoo Japan AFS", “unknown”}
trafficSource. adwordsClickInfo.campaignId	INTEGER	The Google Ads campaign ID.
trafficSource. adwordsClickInfo.creativeId	INTEGER	The Google ad ID.
trafficSource. adwordsClickInfo.criteriaId	INTEGER	The ID for the targeting criterion.
trafficSource. adwordsClickInfo.criteriaParameters	STRING	Descriptive string for the targeting criterion.
trafficSource. adwordsClickInfo.customerId	INTEGER	The Google Ads Customer ID.
trafficSource. adwordsClickInfo.gclId	STRING	The Google Click ID.
trafficSource. adwordsClickInfo.isVideoAd	BOOLEAN	True if it is a Trueview video ad.
trafficSource. adwordsClickInfo.page	INTEGER	Page number in search results where the ad was shown.
trafficSource. adwordsClickInfo.slot	STRING	Position of the Ad. Takes one of the following values:{“RHS", "Top"}
trafficSource. adwordsClickInfo.targetingCriteria	RECORD	Google Ads targeting criteria for a click. There are multiple types of targeting criteria, but should have only one value for each criterion.
trafficSource. adwordsClickInfo.targetingCriteria. boomUserlistId	INTEGER	Remarketing list ID (if any) in Google Ads, derived from matching_criteria in click record.
trafficSource.campaign	STRING	The campaign value. Usually set by the utm_campaign URL parameter.
trafficSource.campaignCode	STRING	Value of the utm_id campaign tracking parameter, used for manual campaign tracking.
trafficSource.isTrueDirect	BOOLEAN	True if the source of the session was Direct (meaning the user typed the name of your website URL into the browser or came to your site via a bookmark), This field will also be true if 2 successive but distinct sessions have exactly the same campaign details. Otherwise NULL.
trafficSource.keyword	STRING	The keyword of the traffic source, usually set when the trafficSource.medium is "organic" or "cpc". Can be set by the utm_term URL parameter.
trafficSource.medium	STRING	The medium of the traffic source. Could be "organic", "cpc", "referral", or the value of the utm_medium URL parameter.
trafficSource.referralPath	STRING	If trafficSource.medium is "referral", then this is set to the path of the referrer. (The host name of the referrer is in trafficSource.source.)
trafficSource.source	STRING	The source of the traffic source. Could be the name of the search engine, the referring hostname, or a value of the utm_source URL parameter.
socialEngagementType	STRING	Engagement type, either "Socially Engaged" or "Not Socially Engaged".
channelGrouping	STRING	The Default Channel Group associated with an end user's session for this View.
device	RECORD	This section contains information about the user devices.
device.browser	STRING	The browser used (e.g., "Chrome" or "Firefox").
device.browserSize	STRING	The viewport size of users' browsers. This captures the initial dimensions of the viewport in pixels and is formatted as width x height, for example, 1920x960.
device.browserVersion	STRING	The version of the browser used.
device.deviceCategory	STRING	The type of device (Mobile, Tablet, Desktop).
device.mobileDeviceInfo	STRING	The branding, model, and marketing name used to identify the mobile device.
device.mobileDeviceMarketingName	STRING	The marketing name used for the mobile device.
device.mobileDeviceModel	STRING	The mobile device model.
device.mobileInputSelector	STRING	Selector (e.g., touchscreen, joystick, clickwheel, stylus) used on the mobile device.
device.operatingSystem	STRING	The operating system of the device (e.g., "Macintosh" or "Windows").
device.operatingSystemVersion	STRING	The version of the operating system.
device.isMobile This field is deprecated. Use device.deviceCategory instead.	BOOLEAN	If the user is on a mobile device, this value is true, otherwise false.
device.mobileDeviceBranding	STRING	The brand or manufacturer of the device.
device.flashVersion	STRING	The version of the Adobe Flash plugin that is installed on the browser.
device.javaEnabled	BOOLEAN	Whether or not Java is enabled in the browser.
device.language	STRING	The language the device is set to use. Expressed as the IETF language code.
device.screenColors	STRING	Number of colors supported by the display, expressed as the bit-depth (e.g., "8-bit", "24-bit", etc.).
device.screenResolution	STRING	The resolution of the device's screen, expressed in pixel width x height (e.g., "800x600").
customDimensions	RECORD	This section contains any user-level or session-level custom dimensions that are set for a session. This is a repeated field and has an entry for each dimension that is set.
customDimensions.index	INTEGER	The index of the custom dimension.
customDimensions.value	STRING	The value of the custom dimension.
geoNetwork	RECORD	This section contains information about the geography of the user.
geoNetwork.continent	STRING	The continent from which sessions originated, based on IP address.
geoNetwork.subContinent	STRING	The sub-continent from which sessions originated, based on IP address of the visitor.
geoNetwork.country	STRING	The country from which sessions originated, based on IP address.
geoNetwork.region	STRING	The region from which sessions originate, derived from IP addresses. In the U.S., a region is a state, such as New York.
geoNetwork.metro	STRING	The Designated Market Area (DMA) from which sessions originate.
geoNetwork.city	STRING	Users' city, derived from their IP addresses or Geographical IDs.
geoNetwork.cityId	STRING	Users' city ID, derived from their IP addresses or Geographical IDs. The city IDs are the same as the Criteria IDs found at https://developers.google.com/ analytics/devguides/collection/ protocol/v1/geoid.
geoNetwork.latitude	STRING	The approximate latitude of users' city, derived from their IP addresses or Geographical IDs. Locations north of the equator have positive latitudes and locations south of the equator have negative latitudes.
geoNetwork.longitude	STRING	The approximate longitude of users' city, derived from their IP addresses or Geographical IDs. Locations east of the prime meridian have positive longitudes and locations west of the prime meridian have negative longitudes.
geoNetwork.networkDomain	STRING	[No longer supported] The domain name of user's ISP, derived from the domain name registered to the ISP's IP address.
geoNetwork.networkLocation	STRING	[No longer supported] The names of the service providers used to reach the property. For example, if most users of the website come via the major cable internet service providers, its value will be these service providers' names.
hits	RECORD	This row and nested fields are populated for any and all types of hits.
hits.dataSource	STRING	The data source of a hit. By default, hits sent from analytics.js are reported as "web" and hits sent from the mobile SDKs are reported as "app".
hits.sourcePropertyInfo	RECORD	This section contains information about source property for rollup properties
hits.sourcePropertyInfo. sourcePropertyDisplayName	STRING	Source property display name of Roll-Up Properties. This is valid for only Roll-Up Properties.
hits.sourcePropertyInfo. sourcePropertyTrackingId	STRING	Source property tracking ID of roll-up properties. This is valid for only roll-up properties.
hits.eCommerceAction	RECORD	This section contains all of the ecommerce hits that occurred during the session. This is a repeated field and has an entry for each hit that was collected.
hits.eCommerceAction.action_type	STRING	The action type. Click through of product lists = 1, Product detail views = 2, Add product(s) to cart = 3, Remove product(s) from cart = 4, Check out = 5, Completed purchase = 6, Refund of purchase = 7, Checkout options = 8, Unknown = 0. Usually this action type applies to all the products in a hit, with the following exception: when hits.product.isImpression = TRUE, the corresponding product is a product impression that is seen while the product action is taking place (i.e., a "product in list view"). Example query to calculate number of products in list views: SELECT COUNT(hits.product.v2ProductName) FROM [foo-160803:123456789.ga_sessions_20170101] WHERE hits.product.isImpression == TRUE Example query to calculate number of products in detailed view: SELECT COUNT(hits.product.v2ProductName), FROM [foo-160803:123456789.ga_sessions_20170101] WHERE hits.ecommerceaction.action_type = '2' AND ( BOOLEAN(hits.product.isImpression) IS NULL OR BOOLEAN(hits.product.isImpression) == FALSE )
hits.eCommerceAction.option	STRING	This field is populated when a checkout option is specified. For example, a shipping option such as option = 'Fedex'.
hits.eCommerceAction.step	INTEGER	This field is populated when a checkout step is specified with the hit.
hits.exceptionInfo.exceptions	INTEGER	The number of exceptions sent to Google Analytics.
hits.exceptionInfo.fatalExceptions	INTEGER	The number of exceptions sent to Google Analytics where isFatal is set to true.
hits.experiment	RECORD	This row and the nested fields are populated for each hit that contains data for an experiment.
hits.experiment.experimentId	STRING	The ID of the experiment.
hits.experiment.experimentVariant	STRING	The variation or combination of variations present in a hit for an experiment.
hits.hitNumber	INTEGER	The sequenced hit number. For the first hit of each session, this is set to 1.
hits.hour	INTEGER	The hour in which the hit occurred (0 to 23).
hits.isSecure	BOOLEAN	This field is deprecated.
hits.isEntrance	BOOLEAN	If this hit was the first pageview or screenview hit of a session, this is set to true.
hits.isExit	BOOLEAN	If this hit was the last pageview or screenview hit of a session, this is set to true. There is no comparable field for a Google Analytics 4 property.
hits.isInteraction	BOOLEAN	If this hit was an interaction, this is set to true. If this was a non-interaction hit (i.e., an event with interaction set to false), this is false.
hits.latencyTracking	RECORD	This section contains information about events in the Navigation Timing API.
hits.latencyTracking.domainLookupTime	INTEGER	The total time (in milliseconds) all samples spent in DNS lookup for this page.
hits.latencyTracking.domContentLoadedTime	INTEGER	The time (in milliseconds), including the network time from users' locations to the site's server, the browser takes to parse the document and execute deferred and parser-inserted scripts (DOMContentLoaded).
hits.latencyTracking.domInteractiveTime	INTEGER	The time (in milliseconds), including the network time from users' locations to the site's server, the browser takes to parse the document (DOMInteractive).
hits.latencyTracking.domLatencyMetricsSample	INTEGER	Sample set (or count) of pageviews used to calculate the averages for site speed DOM metrics.
hits.latencyTracking.pageDownloadTime	INTEGER	The total time (in milliseconds) to download this page among all samples.
hits.latencyTracking.pageLoadSample	INTEGER	The sample set (or count) of pageviews used to calculate the average page load time.
hits.latencyTracking.pageLoadTime	INTEGER	Total time (in milliseconds), from pageview initiation (e.g., a click on a page link) to page load completion in the browser, the pages in the sample set take to load.
hits.latencyTracking.redirectionTime	INTEGER	The total time (in milliseconds) all samples spent in redirects before fetching this page. If there are no redirects, this is 0.
hits.latencyTracking.serverConnectionTime	INTEGER	Total time (in milliseconds) all samples spent in establishing a TCP connection to this page.
hits.latencyTracking.serverResponseTime	INTEGER	The total time (in milliseconds) the site's server takes to respond to users' requests among all samples; this includes the network time from users' locations to the server.
hits.latencyTracking.speedMetricsSample	INTEGER	The sample set (or count) of pageviews used to calculate the averages of site speed metrics.
hits.latencyTracking.userTimingCategory	STRING	For easier reporting purposes, this is used to categorize all user timing variables into logical groups.
hits.latencyTracking.userTimingLabel	STRING	The name of the resource's action being tracked.
hits.latencyTracking.userTimingSample	INTEGER	The number of hits sent for a particular userTimingCategory, userTimingLabel, or userTimingVariable.
hits.latencyTracking.userTimingValue	INTEGER	Total number of milliseconds for user timing.
hits.latencyTracking.userTimingVariable	STRING	Variable used to add flexibility to visualize user timings in the reports.
hits.minute	INTEGER	The minute in which the hit occurred (0 to 59).
hits.product.isImpression	BOOLEAN	TRUE if at least one user viewed this product (i.e., at least one impression) when it appeared in the product list.
hits.product.isClick	BOOLEAN	Whether users clicked this product when it appeared in the product list.
hits.product.customDimensions	RECORD	This section is populated for all hits containing product scope Custom Dimensions.
hits.product.customDimensions.index	INTEGER	The product scope Custom Dimensions index.
hits.product.customDimensions.value	STRING	The product scope Custom Dimensions value.
hits.product.customMetrics	RECORD	This section is populated for all hits containing product scope Custom Metrics.
hits.product.customMetrics.index	INTEGER	The product scope Custom Metrics index.
hits.product.customMetrics.value	INTEGER	The product scope Custom Metrics value.
hits.product.productListName	STRING	Name of the list in which the product is shown, or in which a click occurred. For example, "Home Page Promotion", "Also Viewed", "Recommended For You", "Search Results List", etc.
hits.product.productListPosition	INTEGER	Position of the product in the list in which it is shown.
hits.publisher. adsenseBackfillDfpClicks	INTEGER	The number of clicks on AdSense ads that served as Google Ad Manager backfill.
hits.publisher. adsenseBackfillDfpImpressions	INTEGER	The number of AdSense ad impressions that were served as Google Ad Manager backfill.
hits.publisher. adsenseBackfillDfpMatchedQueries	INTEGER	The number of ad requests where AdSense was trafficked as backfill and returned an ad creative to the page.
hits.publisher. adsenseBackfillDfpMeasurableImpressions	INTEGER	The number of ad impressions filled by AdSense that viewability measurements were able to take into account (includes both in-view and not-in-view ads).
hits.publisheradsenseBackfillDfpPagesViewed	INTEGER	The number of Google Analytics pageviews where Google Ad Manager recorded AdSense revenue.
hits.publisher.adsenseBackfillDfpQueries	INTEGER	The number of ad requests made to AdSense by Google Ad Manager.
hits.publisher. adsenseBackfillDfpRevenueCpc	INTEGER	The CPC revenue associated with the resultant AdSense ad clicks.
hits.publisher. adsenseBackfillDfpRevenueCpm	INTEGER	The CPM revenue associated with the served AdSense ad impressions.
hits.publisher. adsenseBackfillDfpViewableImpressions	INTEGER	The number of AdSense impressions that met Google Ad Manager’s viewability standard.
hits.publisher.adxBackfillDfpClicks	INTEGER	The number of clicks on Google Ad Manager ads served as Google Ad Manager backfill.
hits.publisher. adxBackfillDfpImpressions	INTEGER	The number of Google Ad Manager ad impressions that were served as Google Ad Manager backfill.
hits.publisher. adxBackfillDfpMatchedQueries	INTEGER	The number of ad requests where Google Ad Manager was trafficked as backfill and returned an ad creative to the page.
hits.publisher. adxBackfillDfpMeasurableImpressions	INTEGER	The number of ad impressions filled by Google Ad Manager that viewability measurements are able to take into account (includes both in-view and not-in-view ads).
hits.publisher. adxBackfillDfpPagesViewed	INTEGER	The number of Google Analytics pageviews where Google Ad Manager recorded revenue.
hits.publisher. adxBackfillDfpQueries	INTEGER	The number of ad requests made to Google Ad Manager by Google Ad Manager.
hits.publisher. adxBackfillDfpRevenueCpc	INTEGER	The CPC revenue associated with the resultant Google Ad Manager ad clicks.
hits.publisher. adxBackfillDfpRevenueCpm	INTEGER	The CPM revenue associated with the served Google Ad Manager ad impressions.
hits.publisher. adxBackfillDfpViewableImpressions	INTEGER	The number of Google Ad Manager impressions that met Google Ad Manager’s viewability standard.
hits.publisher.dfpAdGroup	STRING	The Google Ad Manager Line Item ID of the ad that served.
hits.publisher.dfpAdUnits	STRING	The IDs of the Google Ad Manager Ad Units present in the ad request.
hits.publisher.dfpClicks	INTEGER	The number of times Google Ad Manager ads were clicked.
hits.publisher.dfpImpressions	INTEGER	A Google Ad Manager ad impression is reported whenever an individual ad is displayed. For example, when a page with two ad units is viewed once, we display two impressions.
hits.publisher.dfpMatchedQueries	INTEGER	The number of ad requests where a creative was returned to the page.
hits.publisher.dfpMeasurableImpressions	INTEGER	The number of ad impressions that viewability measurements are able to take into account (includes both in-view and not-in-view ads).
hits.publisher.dfpNetworkId	STRING	The Google Ad Manager network ID that the ad request was sent to.
hits.publisher.dfpPagesViewed	INTEGER	The number of Google Analytics pageviews where Google Ad Manager recorded revenue.
hits.publisher.dfpQueries	INTEGER	The number of ad requests made to Google Ad Manager.
hits.publisher.dfpRevenueCpc	INTEGER	The CPC revenue associated with the resultant ad clicks, based on the rate-field value for each clicked ad in Google Ad Manager.
hits.publisher.dfpRevenueCpm	INTEGER	The CPM revenue associated with the served ad impressions, based on the rate-field value for each served ad in Google Ad Manager.
hits.publisher.dfpViewableImpressions	INTEGER	The number of impressions that met Google Ad Manager’s viewability standard.
hits.time	INTEGER	The number of milliseconds after the visitStartTime when this hit was registered. The first hit has a hits.time of 0
hits.transaction.transactionCoupon	STRING	The coupon code associated with the transaction.
hits.referrer	STRING	The referring page, if the session has a goal completion or transaction. If this page is from the same domain, this is blank.
hits.refund	RECORD	This row and nested fields are populated for each hit that contains Enhanced Ecommerce REFUND information.
hits.refund.localRefundAmount	INTEGER	Refund amount in local currency, expressed as the value passed to Analytics multiplied by 10^6 (e.g., 2.40 would be given as 2400000).
hits.refund.refundAmount	INTEGER	Refund amount, expressed as the value passed to Analytics multiplied by 10^6 (e.g., 2.40 would be given as 2400000).
hits.social	RECORD	This section is populated for each hit with type = "SOCIAL".
hits.social.hasSocialSourceReferral	STRING	A string, either Yes or No, that indicates whether sessions to the property are from a social source.
hits.social.socialInteractionAction	STRING	The social action passed with the social tracking code (Share, Tweet, etc.).
hits.social.socialInteractionNetwork	STRING	The the network passed with the social tracking code, e.g., Twitter.
hits.social.socialInteractionNetworkAction	STRING	For social interactions, this represents the social network being tracked.
hits.social.socialInteractions	INTEGER	The total number of social interactions.
hits.social.socialInteractionTarget	STRING	For social interactions, this is the URL (or resource) which receives the social network action.
hits.social.socialNetwork	STRING	The social network name. This is related to the referring social network for traffic sources; e.g., Blogger.
hits.social.uniqueSocialInteractions	INTEGER	The number of sessions during which the specified social action(s) occurred at least once. This is based on the the unique combination of socialInteractionNetwork, socialInteractionAction, and socialInteractionTarget.
hits.type	STRING	The type of hit. One of: "PAGE", "TRANSACTION", "ITEM", "EVENT", "SOCIAL", "APPVIEW", "EXCEPTION". Timing hits are considered an event type in the Analytics backend. When you query time-related fields (e.g., hits.latencyTracking.pageLoadTime), choose hits.type as Event if you want to use hit.type in your queries.
hits.page	RECORD	This section is populated for each hit with type = "PAGE".
hits.page.pagePath	STRING	The URL path of the page.
hits.page.pagePathLevel1	STRING	This dimension rolls up all the page paths in the 1st hierarchical level in pagePath.
hits.page.pagePathLevel2	STRING	This dimension rolls up all the page paths in the 2nd hierarchical level in pagePath.
hits.page.pagePathLevel3	STRING	This dimension rolls up all the page paths in the 3d hierarchical level in pagePath.
hits.page.pagePathLevel4	STRING	This dimension rolls up all the page paths into hierarchical levels. Up to 4 pagePath levels may be specified. All additional levels in the pagePath hierarchy are also rolled up in this dimension.
hits.page.hostname	STRING	The hostname of the URL.
hits.page.pageTitle	STRING	The page title.
hits.page.searchKeyword	STRING	If this was a search results page, this is the keyword entered.
hits.product	RECORD	This row and nested fields will be populated for each hit that contains Enhanced Ecommerce PRODUCT data.
hits.product.localProductPrice	INTEGER	The price of the product in local currency, expressed as the value passed to Analytics multiplied by 10^6 (e.g., 2.40 would be given as 2400000).
hits.product.localProductRefundAmount	INTEGER	The amount processed as part of a refund for a product in local currency, expressed as the value passed to Analytics multiplied by 10^6 (e.g., 2.40 would be given as 2400000).
hits.product.localProductRevenue	INTEGER	The revenue of the product in local currency, expressed as the value passed to Analytics multiplied by 10^6 (e.g., 2.40 would be given as 2400000).
hits.product.productBrand	STRING	The brand associated with the product.
hits.product.productPrice	INTEGER	The price of the product, expressed as the value passed to Analytics multiplied by 10^6 (e.g., 2.40 would be given as 2400000).
hits.product.productQuantity	INTEGER	The quantity of the product purchased.
hits.product.productRefundAmount	INTEGER	The amount processed as part of a refund for a product, expressed as the value passed to Analytics multiplied by 10^6 (e.g., 2.40 would be given as 2400000).
hits.product.productRevenue	INTEGER	The revenue of the product, expressed as the value passed to Analytics multiplied by 10^6 (e.g., 2.40 would be given as 2400000).
hits.product.productSKU	STRING	Product SKU.
hits.product.productVariant	STRING	Product Variant.
hits.product.v2ProductCategory	STRING	Product Category.
hits.product.v2ProductName	STRING	Product Name.
hits.promotion	RECORD	This row and nested fields are populated for each hit that contains Enhanced Ecommerce PROMOTION information.
hits.promotion.promoCreative	STRING	The text or creative variation associated with the promotion.
hits.promotion.promoId	STRING	Promotion ID.
hits.promotion.promoName	STRING	Promotion Name.
hits.promotion.promoPosition	STRING	Promotion position on site.
hits.promotionActionInfo	RECORD	This row and nested fields are populated for each hit that contains Enhanced Ecommerce PROMOTION action information.
hits.promotionActionInfo.promoIsView	BOOLEAN	True if the Enhanced Ecommerce action is a promo view.
hits.promotionActionInfo.promoIsClick	BOOLEAN	True if the Enhanced Ecommerce action is a promo click.
hits.page.searchCategory	STRING	If this was a search-results page, this is the category selected.
hits.transaction	RECORD	This section is populated for each hit with type = "TRANSACTION".
hits.transaction.transactionId	STRING	The transaction ID of the ecommerce transaction.
hits.transaction.transactionRevenue	INTEGER	Total transaction revenue, expressed as the value passed to Analytics multiplied by 10^6. (e.g., 2.40 would be given as 2400000).
hits.transaction.transactionTax	INTEGER	Total transaction tax, expressed as the value passed to Analytics multiplied by 10^6. (e.g., 2.40 would be given as 2400000).
hits.transaction.transactionShipping	INTEGER	Total transaction shipping cost, expressed as the value passed to Analytics multiplied by 10^6. (e.g., 2.40 would be given as 2400000).
hits.transaction.affiliation	STRING	The affiliate information passed to the ecommerce tracking code.
hits.transaction.currencyCode	STRING	The local currency code for the transaction.
hits.transaction.localTransactionRevenue	INTEGER	Total transaction revenue in local currency, expressed as the value passed to Analytics multiplied by 10^6 (e.g., 2.40 would be given as 2400000).
hits.transaction.localTransactionTax	INTEGER	Total transaction tax in local currency, expressed as the value passed to Analytics multiplied by 10^6 (e.g., 2.40 would be given as 2400000).
hits.transaction.localTransactionShipping	INTEGER	Total transaction shipping cost in local currency, expressed as the value passed to Analytics multiplied by 10^6 (e.g., 2.40 would be given as 2400000).
hits.item	RECORD	This section will be populated for each hit with type = "ITEM".
hits.item.transactionId	STRING	The transaction ID of the ecommerce transaction.
hits.item.productName	STRING	The name of the product.
hits.item.productCategory	STRING	The category of the product.
hits.item.productSku	STRING	The SKU or product ID.
hits.item.itemQuantity	INTEGER	The quantity of the product sold.
hits.item.itemRevenue	INTEGER	Total revenue from the item, expressed as the value passed to Analytics multiplied by 10^6 (e.g., 2.40 would be given as 2400000).
hits.item.currencyCode	STRING	The local currency code for the transaction.
hits.item.localItemRevenue	INTEGER	Total revenue from this item in local currency, expressed as the value passed to Analytics multiplied by 10^6 (e.g., 2.40 would be given as 2400000).
hits.contentGroup	RECORD	This section contains information about content grouping. Learn more
hits.contentGroup.contentGroupX	STRING	The content group on a property. A content group is a collection of content that provides a logical structure that can be determined by tracking-code or page-title/URL regex match, or predefined rules. (Index X can range from 1 to 5.)
hits.contentGroup.previousContentGroupX	STRING	Content group that was visited before another content group. (Index X can range from 1 to 5.)
hits.contentGroup.contentGroupUniqueViewsX	STRING	The number of unique content group views. Content group views in different sessions are counted as unique content group views. Both the pagePath and pageTitle are used to determine content group view uniqueness. (Index X can range from 1 to 5.)
hits.contentInfo	RECORD	This section will be populated for each hit with type = "APPVIEW".
hits.contentInfo.contentDescription	STRING	The description of the content being viewed as passed to the SDK.
hits.appInfo	RECORD	This section will be populated for each hit with type = "APPVIEW" or "EXCEPTION".
hits.appInfo.appInstallerId	STRING	ID of the installer (e.g., Google Play Store) from which the app was downloaded.
hits.appInfo.appName	STRING	The name of the application.
hits.appInfo.appVersion	STRING	The version of the application.
hits.appInfo.appId	STRING	The ID of the application.
hits.appInfo.screenName	STRING	The name of the screen.
hits.appInfo.landingScreenName	STRING	The landing screen of the session.
hits.appInfo.exitScreenName	STRING	The exit screen of the session.
hits.appInfo.screenDepth	STRING	The number of screenviews per session reported as a string. Can be useful for historgrams.
hits.exceptionInfo	RECORD	This section is populated for each hit with type = "EXCEPTION".
hits.exceptionInfo.description	STRING	The exception description.
hits.exceptionInfo.isFatal	BOOLEAN	If the exception was fatal, this is set to true.
hits.eventInfo	RECORD	This section is populated for each hit with type = "EVENT".
hits.eventInfo.eventCategory	STRING	The event category.
hits.eventInfo.eventAction	STRING	The event action.
hits.eventInfo.eventLabel	STRING	The event label.
hits.eventInfo.eventValue	INTEGER	The event value.
hits.customVariables	RECORD	This section contains any hit-level custom variables. This is a repeated field and has an entry for each variable that is set.
hits.customVariables.index	INTEGER	The index of the custom variable.
hits.customVariables.customVarName	STRING	The custom variable name.
hits.customVariables.customVarValue	STRING	The custom variable value.
hits.customDimensions	RECORD	This section contains any hit-level custom dimensions. This is a repeated field and has an entry for each dimension that is set.
hits.customDimensions.index	INTEGER	The index of the custom dimension.
hits.customDimensions.value	STRING	The value of the custom dimension.
hits.customMetrics	RECORD	This section contains any hit-level custom metrics. This is a repeated field and has an entry for each metric that is set.
hits.customMetrics.index	INTEGER	The index of the custom metric.
hits.customMetrics.value	INTEGER	The value of the custom metric.
privacy_info.ads_storage	STRING	Whether ad targeting is enabled for a user. Possible values: TRUE, FALSE, UNKNOWN
privacy_info.analytics_storage	STRING	Whether Analytics storage is enabled for the user. Possible values: TRUE, FALSE, UNKNOWN
privacy_info.uses_transient_token	STRING	Whether a web user has denied Analytics storage and the developer has enabled measurement without cookies based on transient tokens in server data. Possible values: TRUE, FALSE, UNKNOWN

 

Related resources

When you compare Analytics data to Google Ads data, keep in mind that these products measure data differently. For more information about these differences, see the following:

• The section Discrepancies between Google Ads and Analytics data in Analytics data in Google Ads reports.
• The section Last non-direct click model in About the default attribution models.