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Analytics IQ FAQ

You no longer need to purchase the Analytics IQ exam. The Analytics IQ exam has moved to google.com/partners, where it is available free of charge.

What is the Analytics Individual Qualification (IQ)?

The Analytics Individual Qualification is a demonstration of proficiency in Analytics that is available to any individual who has passed the Analytics IQ exam. Learn how to prepare for Analytics IQ.

Why is Google offering the Analytics IQ?

While Analytics is easy to use for beginners, it's also a very powerful tool in the hands of knowledgeable users. Qualified users will be effective at leveraging Google Analytics within their organizations and at helping others to do the same.

What do I need to do to earn an individual qualification in Analytics?

You simply need to pass the Analytics IQ exam. Before taking the exam, however, we suggest that you review all the material covered in the Analytics Academy Google Analytics for Beginners and Advanced Google Analytics courses.

How much does it cost?

The Analytics Academy courses and the Analytics IQ exam are free.

Once I become qualified, how long does my Analytics Individual Qualification last?

Your qualification remains current for 18 months from the date that you pass the exam.

Why should I become qualified?

Passing the Analytics IQ exam provides tangible validation that you understand the fundamentals of digital analytics and Analytics. You can promote your individual qualification on your Google Partners public profile page. Learn more.

I've passed the Analytics IQ exam. How do I prove that I'm qualified?

You can promote your individual qualification on your Google Partners public profile page. Learn more. Please note that creating or displaying a Analytics IQ badge is a violation of Google's branding policies and may infringe Google's trademark rights. Your qualification may be revoked if you create or display a badge.

Is there a Analytics IQ badge?

Google does not offer a Analytics IQ badge. Please note that creating or displaying a Analytics IQ badge is a violation of Google's branding policies and may infringe Google's trademark rights. Your qualification may be revoked if you create or display a badge.

What is the difference between having a Analytics individual qualification and being a Google Analytics Certified Partner?

A GACP is a professional services organization that has passed a series of stringent requirements to become an approved authorized consultant. These companies are listed on our Analytics professional services support page. The Analytics Individual Qualification is for any individual who wants to demonstrate proficiency in Analytics. Being qualified in Google Analytics does not by itself qualify you to be a Analytics Certified Partner. For information on how to become an Authorized Consultant, please visit this page.

How long does it take to become qualified?

This is up to you. You can prepare for the exam at your own pace. When you're ready, go to the exam site and you'll be given 90 minutes to complete the exam.

In which languages is the exam offered?

The exam is offered in English (U.S.), Chinese (Simplified), Czech, Dutch, French, German, Hebrew, Italian, Japanese, Korean, Polish, Portuguese (Brazil), Russian, Spanish, and Turkish.

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