Analytics IQ FAQ

The Google Analytics IQ exam is free of charge and available at Skillshop.

What is the Analytics Individual Qualification (IQ)?

The Analytics Individual Qualification is a demonstration of proficiency in Analytics that is available to any individual who has passed the Analytics IQ exam. Learn how to prepare for Analytics IQ.

Why is Google offering the Analytics IQ?

While Analytics is easy to use for beginners, it's also a very powerful tool in the hands of knowledgeable users. Qualified users will be effective at leveraging Google Analytics within their organizations and at helping others to do the same.

What do I need to do to earn an individual qualification in Analytics?

You simply need to pass the Analytics IQ exam. Before taking the exam, however, we suggest that you review all the material covered in the Analytics Academy Google Analytics for Beginners and Advanced Google Analytics courses.

How much does it cost?

The Analytics Academy courses and the Analytics IQ exam are free.

Once I become qualified, how long does my Analytics Individual Qualification last?

Your qualification remains current for 12 months from the date that you pass the exam.

Why should I become qualified?

Passing the Analytics IQ exam provides tangible validation that you understand the fundamentals of digital analytics and Analytics.

Is there a Analytics IQ badge?

Google does not offer a Analytics IQ badge. Please note that creating or displaying a Analytics IQ badge is a violation of Google's branding policies and may infringe Google's trademark rights. Your qualification may be revoked if you create or display a badge.

What is the difference between having an Analytics individual qualification and being a Google Marketing Platform Partner?

A Partner is a professional organization that has passed a series of stringent requirements. These companies are listed on our Partner Gallery page. The Analytics Individual Qualification is for any individual who wants to demonstrate proficiency in Analytics. Being qualified in Google Analytics does not by itself qualify you to be a Platform Partner.

How long does it take to become qualified?

This is up to you. You can prepare for the exam at your own pace. When you're ready, go to the exam site and you'll be given a limited amount of time to complete the exam.

In which languages is the exam offered?

The exam is offered in English (U.S.), Chinese (Simplified), Czech, Dutch, French, German, Hebrew, Italian, Japanese, Korean, Polish, Portuguese (Brazil), Russian, Spanish, and Turkish.

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