About the Campaign Manager Reporting Integration

See your Campaign Manager data in Analytics.
This feature is only available in Analytics 360, part of Google Marketing Platform.
Learn more about Google Marketing Platform.

The Campaign Manager1 integration allows Analytics 360 customers to view and analyze Campaign Manager data in Analytics. Once the integration is complete, you’ll see:

  • A new set of Campaign Manager reports in the Acquisition section of Analytics. These reports are similar to the Google Ads reports but include impressions, clicks, and both view- and click-through sessions.
  • Updated Acquisition reports that separately break out Campaign Manager-trafficked display advertising.
  • Integration of display clicks and impressions in the Multi-Channel Funnels and Attribution reports.

Requirements

To use the Campaign Manager integration, you must:

1. Campaign Manager was formerly known as DoubleClick for Advertisers (DFA).
Was this article helpful?
How can we improve it?