This article is about Universal Analytics. If you are using the next generation of Google Analytics, refer to the Google Analytics 4 properties section of this help center.

About the Campaign Manager 360 Reporting Integration

See your Campaign Manager 360 data in Analytics.
This feature is only available in Analytics 360, part of Google Marketing Platform.
Learn more about Google Marketing Platform.
This feature is not compatible with Mobile-app properties.

The Campaign Manager 3601 integration allows Analytics 360 customers to view and analyze Campaign Manager 360 data in Analytics. Once the integration is complete, you’ll see:

  • A new set of Campaign Manager 360 reports in the Acquisition section of Analytics. These reports are similar to the Google Ads reports but include impressions, clicks, and both view- and click-through sessions.
  • Updated Acquisition reports that separately break out Campaign Manager 360-trafficked display advertising.
  • Integration of display clicks and impressions in the Multi-Channel Funnels and Attribution reports.


To use the Campaign Manager 360 integration, you must:

1. Campaign Manager 360 was formerly known as DoubleClick for Advertisers (DFA).
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