Default channel definitions
The default system channel definitions reflect Analytics’ current view of what constitutes each channel. While these definitions may evolve as the market evolves, we provide the current definitions here for your information. You cannot edit the system definitions, but you can use different dimensions to define a channel.
You can also see the definitions by clicking the edit icon for each channel:
- Click Admin.
- Select the relevant view.
- Click Channel Grouping.
- Click Default Channel Grouping.
- Click the edit icon for the channel whose definition you want to see.
Source exactly matches Direct
Medium exactly matches (not set)
Medium exactly matches (none)
Medium exactly matches organic
Medium exactly matches referral
Medium exactly matches email
Medium matches regex ^(cpc|ppc|paidsearch)$
Ad Distribution Network does not exactly match Content
Medium matches regex ^(cpv|cpa|cpp|content-text)$
Social Source Referral exactly matches Yes
Medium matches regex ^(social|social-network|social-media|sm|social network|social media)$
Medium matches regex ^(display|cpm|banner)$
Ad Distribution Network exactly matches Content
Ad Format does not exactly match Text