Acquisition overview

The Acquisition reports provide a window on your users’ Acquisition-Behaviour-Conversion (ABC) cycle: how you acquire users, their behaviour on your site after acquisition and their conversion patterns.

The reports let you see:

  • Acquisition by channel, campaign, keyword and source/medium
  • Behaviour on site by pages per visit, visit duration and pageviews
  • Conversion patterns by transactions, revenue, e-commerce conversion rate, goal completions, goals value and goal conversion rate