Acquisition overview

The Acquisition reports provide a window on your users’ Acquisition-Behavior-Conversion (ABC) cycle: how you acquire users, their behavior on your site after acquisition, and their conversion patterns.

The reports let you see:

  • Acquisition by channel, campaign, keyword, and source/medium
  • Behavior on site by pages per session, session duration, and pageviews
  • Conversion patterns by transactions, revenue, ecommerce conversion rate, goal completions, goals value, and goal conversion rate