Acquisition overview

The Acquisition reports provide a window on your users’ Acquisition-Behavior-Conversion (ABC) cycle: how you acquire users, their behavior on your site after acquisition, and their conversion patterns.

The reports let you see:

  • Acquisition by Sessions, % New Sessions, and New Users.
  • Behavior on site by Bounce Rate, Pages per Session, and Average Session Duration.
  • Conversion patterns by Transactions, Revenue, Ecommerce Conversion Rate, Goal Conversion Rate, Goal Completions, and Goal Value.