This article is about Universal Analytics. If you are using the next generation of Google Analytics, refer to the Google Analytics 4 properties section of this help center.

Google Ads Bid Adjustments

Analyze the effectiveness of your bid adjustments.

This report lets you analyze your Google Ads performance for each of the bid adjustments (Devices, Locations, and Ad Schedule) you've set for your campaigns.

Use the Bid Adjustments report to identify high (or low) performing device types, locations, and times of day. Consider increasing or decreasing your Google Ads bid adjustments based on how your ads perform, helping to improve your return on ad spend (ROAS).

Select which type of bid adjustment you want to analyze by clicking Device, Device (Ad Group), Location, Ad Schedule, or Search Remarketing List at the top left of the report table.

Click the arrow next to each campaign name in the table to expand out that campaign and quickly view your bid adjustments and performance metrics broken out broken out by device, location, time, or search remarketing list.

To see all of your bid adjustments and metrics for a specific campaign, click that campaign's name.

Enhanced campaigns data (including bid adjustments data) is not available before May 16, 2013.

Related resources

Visit the Google Ads Help Center to learn more about setting bid adjustments

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