Reports in the Analytics app

Navigate the app reports.
In this article:


The Home page includes:

  • A Real time card so you can see how many users are on your site right now
  • Overview cards for Audience, Behavior, Ecommerce, and Goals
  • Cards for total events by category, action, and label


On your dashboard, you can create small-scale customized reports within the Analytics App. You can save a card to your dashboard either from a report itself (using the 3 dots overflow menu on each card) or through the “+” icon in the top right of the Dashboards screen.

For each report, you can select one metric, one dimension, a segment, and a chart type.

To duplicate, edit, or delete a report, touch the menu icon on a card to see and select the options.

Each report appears as a separate card in your Dashboard. There is no limit to the number of reports you can create, but they can’t be shared with other users or other reporting views. Your mobile dashboard is only available in the Analytics mobile app, and only on that device.

Real Time

Monitor user activity as it happens. This report displays data seconds after an interaction and is updated continuously, so you can see how many users you have right now and how they are engaging with your content. Learn more about Real Time.


Get to know your users - where they are, how often and how long they engage with your content, and what devices are most popular. The Audience reports give you a sense of the users that engage with your content. Learn more about Audience reports for the web and for mobile apps.


This report is only available for web properties.

Use the Acquisition reports to discover how users arrive at your web site. You can also use these reports to learn more about your traffic - if they arrive directly to your site or use a search engine - and how successful certain marketing campaigns are in attracting users. Learn more about Acquisitions for the web.


The Behavior reports help you discover how users interact with your site or app. You can use these reports to understand the number of screens seen per session, how long a typical session lasts, or other metrics. Learn more about the Behavior reports for the web and for mobile apps.

The Behavior reports are more powerful when you track special content, like videos and slideshows, with Events. Learn more about Events.


The Goals report lets you see the extent to which users are completing the goals you've defined for your site, along with how different channels, sources, mediums, and device categories are contributing to goal conversions. Learn more about Goals.


If you’ve set up Ecommerce in your Analytics account to track objectives like account sign-ups and product sales, you can use the Ecommerce reports to track your performance and revenue targets. Learn more about Ecommerce reports for the web and for mobile apps.

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