It's critical that you migrate your Universal Analytics property settings to Google Analytics 4, or you will begin to lose data on July 1, 2023 (July 1, 2024 for Analytics 360 properties). Learn how to migrate your settings.

We use our own products

Use of Google Analytics normally requires a minimum of three parties: 1) the Google Analytics product, 2) the customer that implements Google Analytics, and 3) the visitor or user of a site, app, or other customer technology that has implemented Google Analytics. Our documentation, including the materials in our help center, YouTube channel, developer site, and any other content repositories, is written with the intention of communicating to the Google Analytics customer and to the Google Analytics customer’s audience, visitor, or user.

We use Google Analytics (including features of Universal Analytics) ourselves in accordance with our Privacy Policy. Because no third party customer is involved where Google has implemented Google Analytics on Google services, Google's use of Analytics is governed by the Google Privacy Policy.

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