How Google Ads Campaigns Are Displayed

Campaigns are usually displayed in Analytics exactly as you have them configured in Google Ads. For example, if you rename “Campaign A” to “Campaign B” in Google Ads, the name will also be changed in Analytics, and all traffic will be credited to Campaign B.

However, there are two exceptions to this:

  • Campaigns renamed in Google Ads prior to April 1, 2009
    Campaign name changes made in Google Ads after April 1, 2009 are automatically reflected in your Analytics reports. If you changed a campaign in Google Ads prior to April 1, 2009, you may see multiple entries in your Analytics reports. For example, if you renamed “Campaign A” to “Campaign B” in Google Ads prior to April 1, 2009, you will see two campaigns in Analytics: one for Campaign A, with metrics based on traffic prior to the name change, and one for Campaign B, with metrics based on traffic after the name change.
  • Campaigns renamed in Google Ads after you enabled the auto-tagging override feature in Analytics
    If you've enabled the auto-tagging override feature in Analytics and then rename a campaign in Google Ads, your Analytics reports will show multiple entries for the same campaign (both the old and new campaign names). This is because when the UTM override option is enabled, Analytics records the campaign name at the time of the Google Ads click and attributes traffic to that campaign name regardless of what the campaign is currently named.

Data is only available for accounts that are currently linked. All previously linked accounts that have data and are no longer linked will be aggregated into a single row titled “(not set)”. So, if you have multiple Google Ads accounts linked to one Analytics account and you unlink all but one of the Google Ads accounts, Analytics will show:

  • accurate campaign data for the linked account, and
  • (not set)” for all accounts where data exists but no active link exists.
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