Behavior

Move from Website Optimizer to Content Experiments

Google Website Optimizer is no longer available. We invite you to use Google Analytics Content Experiments to test your website and take advantage of the robust segmentation and ease-of-use provided by Google Analytics.

About Google Analytics Content Experiments

We integrated content testing into Google Analytics to help you meet your goals of measuring, testing, and optimizing all in one place. Content Experiments helps you optimize for goals you have already defined in your Google Analytics account, and can help you decide which page designs, layouts, and content are most effective. With Content Experiments, you can develop several versions of a page and show different versions to different users. Google Analytics measures the efficacy of each page version, and with a new advanced statistical engine, it determines the most effective version. You can learn more about Google Analytics Content Experiments here.

Google Website Optimizer tags

If you still have Google Website Optimizer tags in your pages, we recommend that you remove them at your earliest convenience. This is particularly important if you have completed experiments that were configured to have Google Website Optimizer redirect your users from the original page to the winning variation. Since we are no longer doing that redirection for you, we advise that you follow these three simple steps:

  1. Remove the Google Website Optimizer tags from your website.

  2. Update your original page to have it reflect the content of the winning variation.

  3. Redirect from the variation pages to the main page to ensure that users who have bookmarked the variation pages can still access your content.