Mobile App Analytics: Setup overview

Complete these steps to track mobile apps.

Setting up Mobile App Analytics requires the Edit permission for an Analytics account and technical knowledge of your app development environment. (If you don’t have an account yet, you can sign up for Analytics now.) Before starting the process, consult the best practices for mobile app analytics set up and create an implementation plan.

You can set up Mobile App Analytics using either the Analytics SDK or Google Tag Manager.

In this article:

Using the Analytics SDK

  1. Set up a new app property in your Analytics account.
    In your Analytics account, set up a new app property for every app you want to track. A tracking ID is automatically generated for each property. You need the ID(s) to complete the data collection set up. Follow the instructions on how to set up a new app property.
  2. Download the Analytics SDK and implement the app tracking ID.
    Download the Analytics SDK for Android or iOS from the same account screen that provides the tracking ID. Follow either the Developer Guide for Android or Developer Guide for iOS to implement tracking via the SDK, including the tracking ID. This tracking ID collects and send usage data about your mobile app to your Analytics account.
    This process requires access to your app source code and should be completed by the app developer.
    Read all the implementation documentation carefully. All Mobile App Analytics reports are based on this set up. Errors in your set up can result in corrupted or incomplete data.

Using Google Tag Manager

  1. Set up a new app property in your Analytics account.
    In your Analytics account, set up a new app property for every app you want to track. A tracking ID is automatically generated for each property. You need the ID(s) to complete the data collection set up. Follow the instructions on how to set up a new app property.
  2. Create a container for your app.
    Go to google.com/tagmanager to create a Google Tag Manager account (or to access an existing account). Create a container for your app in the account (select the "Mobile Apps" option).
  3. Download and implement the Google Tag Manager for Mobile SDK for either Android or iOS.
    Refer to the Developer Guide for Android or iOS.
    This process requires access to your app source code and should be completed by the app developer.
    Read all the implementation documentation carefully. The accuracy of your Mobile App Analytics, as well as all other tags you deploy, are based on this set up.
  4. Add the Analytics tag to your container.

Related resources

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