Search Marketing Optimisation

Schedule Your Ads for Optimal Conversion Hours

Site traffic is not equally valuable at every hour of the day. For example, users may be more inclined to purchase items in the evening or on a weekend but still visit your site in the afternoon during the weekday.

This analysis helps you decide the best times to display your ads. You may wish to increase your bids during these times.

Investigation

  1. Navigate to Advertising > AdWords > Day Parts.

  2. Under the Explorer tab, select a Goal Set or E-commerce. Goal Sets show conversion rates for the goals that you have defined. E-commerce shows e-commerce conversion rates, revenue and other e-commerce metrics.

  3. Make sure that Hour is selected as the primary dimension. Change the dimension to Day of the Week to find any weekday/weekend trends. For an alternative view, choose the Comparison view in the table and select a metric from the drop-down menu.

Action

If your users convert or purchase more during specific day of the week or time of day, then you could set up ad scheduling in your campaign settings, whereby you increase or decrease your bids during specific times or days.