Social

Evaluating Social Sources

When your content is shared (via a "reshare", "+1", or other social action) on a social site, the shared URL has the potential to generate traffic to your site. This traffic, in turn, has the potential to generate engagement, conversions and revenue. So a funnel could be described as follows:

Sharing leads to Visits leads to Conversions

The elements of this funnel can be used to create three ratios which are useful for evaluating specific social networks and impact of Social on your business:

  • Conversions/Social Actions: How frequently does social sharing on the social network lead to conversion?
  • Conversions/Social Visits: How frequently do referrals from the social network lead to conversions?
  • Social Visits/Social Actions: How frequently does sharing on the social network drive traffic to your site?

Conversions/Social Actions

To obtain Conversions, navigate to Social: Conversions and look at Conversions for the desired source.

To obtain Social Actions, navigate to Social: Landing Pages. In the table, click the desired source. (Note: Sharing data is available only for Google Analytics Social Data Hub partners logo Google Analytics Social Data Hub partners.) The Data Hub Activities metric provides the number of social actions.

Conversions/Social Visits

To obtain Conversions, navigate to Social: Conversions and look at Conversions for the desired source.

To obtain Social Visits, navigate to Social: Network Referrals and look at Visits for the desired source.

Social Visits/Social Actions

To obtain Social Visits, navigate to Social: Network Referrals and look at Visits for the desired source.

To obtain Social Actions, navigate to Social: Landing Pages. In the table, click the desired source. (Note: Sharing data is available only for Google Analytics Social Data Hub partners logo Google Analytics Social Data Hub partners.) The Data Hub Activities metric provides the number of social actions.