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Enable Remarketing and Advertising Reporting Features in Analytics

In this article:

Prerequisites

To take advantage of Remarketing with Analytics and Remarketing Lists for Search Ads with Analytics, you need to:

 

Limits

Keep in mind that there is limit of 2000 Remarketing Audiences per Analytics account.

The In-Market Segments dimension is not available for Remarketing Audiences.

The Days Since Last Visit metric is not available for Remarketing Audiences.

 

Enable Remarketing and Advertising Reporting Features for a web property

When you enable Remarketing for a web property, you can create remarketing audiences from your Analytics data, and share those audiences with your linked advertising accounts (currently, AdWords and DoubleClick Bid Manager).

When you enable Advertising Reporting Features for a web property, Analytics collects the information it normally does, as well as Google advertising cookies when those cookies are present.

You can enable Remarketing and Advertising Reporting Features for a web property by:

Modify your property settings

This method applies only to web properties.

Modifying your property settings is also the only method by which you can use the Analytics tag to create remarketing lists for search ads.

When you modify your property settings to support Remarketing and/or Data Collection for Advertising Features, then traffic to all your pages is subject to this type of data collection. If you want to implement these features for only portions of your site, then you need to modify the tracking code for each relevant page, and leave these property settings off.

To update your property settings:

  1. Sign in to your Analytics account.
  2. Select the Admin tab and navigate to the account and property for which you want to enable these features.
  3. In the Property column, click Tracking Info, then click Data Collection.
  4. Under Data Collection for Advertising Features:
    • To enable Remarketing, set Remarketing and Advertising Reporting Features to ON.
    • To enable only the Advertising Reporting Features, set only Advertising Reporting Features to ON.

If you have previously enabled Remarketing (Display only) and the Advertising Reporting Features by updating your tracking code, you can still implement these property settings and not incur any conflicts.

Keep in mind that this method is only effective for enabling these features as they relate to your website users. If you want to enable these features as they relate to your app users, then you need to update your app-tracking code per the methods outlined for Android and iOS.

If you do not want to collect data for Advertising Features, then make sure that both of these options are set to OFF, and that your tracking code is not configured to collect this data.

 

Alternative: Modify your tracking code

The preferred method of enabling Remarketing and Advertising Reporting Features is to modify your property settings as described above, though you can enable these features by modifying your tracking code.

If you want to enable Remarketing Lists for Search Ads, you need to use the property settings described above.

If you choose to enable Display Remarketing and the Advertising Reporting Features by updating your tracking code, you need to make only a simple, one-line change to your code as described in the following sections. This modification does not impact any customizations you have previously made to your code.

If you want to manually disable Advertising Reporting Features, you can modify your tracking code as described in the relevant sections below.

To enable these features for Universal Analytics, insert the bold line into your existing tracking code between the 'create' and 'send' commands, as in this example:

<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','//www.google-analytics.com/analytics.js','ga');
ga('create', 'UA-XXXXXX-XX', 'example.com');

ga('require', 'displayfeatures');
ga('send', 'pageview');
</script>
To revert the change, simply remove the line ga('require', 'displayfeatures');

To override the property settings to turn off Advertising Reporting Features, add
ga('set', 'displayFeaturesTask', null);
after the create command, and before the hit is sent.

If you're using Google Tag Manager, follow these instructions to edit the Analytics tag.

If you're still using the ga.js tracking code, you can find instructions for modifying that code here.

 

Alternative: Select the option to use existing tracking code when you're creating an AdWords remarketing campaign

When you're creating a remarketing campaign in AdWords, if you're account is linked to an Analytics account, then you have an option to use the tracking code that’s already on your website rather than have AdWords generate a remarketing tag for you. If you use this option, then Remarketing is automatically enabled in Analytics. Learn more about creating remarketing campaigns in AdWords.

 

Enable Remarketing and Advertising Reporting Features for an app

When you enable these features for an app, then Analytics collects the information it normally does, as well as information associated with mobile-advertising IDs.

To enable these features for an app, you need to modify the Analytics tracking code that you have included in your app code. The examples below explain how to modify the tracking code for Android and iOS apps.

App-tracking code change for Android

To enable these features for Android, modify your Analytics tracking code to collect the advertising id. Call the enableAdvertisingIdCollection method on the tracker for which you want to enable these features. For example:

// Get tracker.
Tracker t = ((AnalyticsSampleApp) getActivity().getApplication()).getTracker(
TrackerName.APP_TRACKER);

// Enable Display Features.
t.enableAdvertisingIdCollection(true);

Learn more about supporting Display Advertising on Android

App-tracking code change for iOS

To enable these features for iOS, collect the IDFA (Identifier for Advertisers). To enable IDFA collection, link the libAdIdAccess.a and AdSupport.framework libraries to your application and set the allowIDFACollection to YES on each tracker that will collect the IDFA. For example:

// Assumes a tracker has already been initialized with a property ID, otherwise
// getDefaultTracker returns nil.
id tracker = [[GAI sharedInstance] defaultTracker];

// Enable IDFA collection.
tracker.allowIDFACollection = YES;

If you're using Google Tag Manager, follow these instructions to edit the Analytics tag.

 

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