About Behavior

The Behavior section contains reports designed to help you improve the content on your site to meet the needs and expectations of your users.

The Site Content > Pages report shows how frequently each page on your site was viewed. Look for high bounce rates on the Landing Pages report to identify landing pages that need to be rewritten or redesigned to be more effective.

If you provide a search box on your site, use the Site Search reports to find out how successful your users are when they search your site.

If you incorporate Flash, Ajax, or other kinds of interactive elements on your site, you may want to know how your users engage with them. The Events reports provide a non-pageview based approach to tracking interactivity.