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The instructions in this help article may be affected by recent changes in the Analytics user interface. See this blog post for details. Help center updates are coming soon.


An experiment stops automatically when a winner is found, but you can also stop an experiment at any time before that. You cannot restart a stopped experiment.

To stop a running experiment:

  1. In the experiment list, click the name of the experiment that you want to stop.

  2. In the menu bar, click STOP EXPERIMENT, then click the confirmation.

When you stop your experiment, users no longer see your variation pages, and instead see your original page.

After you stop an experiment, remember to remove the experiment code from your original page.

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