The Google Analytics dashboard allows you to create custom visualizations to quickly pull actionable insights from your Google Analytics data, all in a single, consolidated page. This tool delivers critical business insights that matter to you the most directly within the Google Analytics interface.
On this page
- Understand the benefits
- Dashboard features
- Roles and permissions
- Create and edit a dashboard
- View a dashboard
- Limitations
Key features
The Google Analytics dashboard provides a streamlined experience to create and customize visualizations for your business’s key metrics. Key features include:
- Consolidated, single-page KPI view: Consolidate cross-functional metrics into a single, flexible interface. This eliminates the need to navigate between multiple different reports to see core business KPIs.
- Grid-based canvas layout: The dashboard uses a grid system and supports manual chart placement, alignment, and custom dimensions.
- Drag-and-drop: Create charts by dragging and dropping dimensions and metrics directly onto the dashboard canvas.
- Direct publication to left navigation: When saving a dashboard, you can choose to publish to left navigation without having to go through the library
Dashboard features
The dashboard is built on a grid system that allows for flexible card placement and resizing. The following visualization types are supported:
- Score cards: High-level KPIs that can include percentage changes when date comparisons are applied.
- Table charts: Detailed reports that support shaded bar graphs and pagination.
- Line charts: Visualizations for metrics over time, with support for daily, weekly, or monthly granularity.
- Bar charts: Horizontal and vertical bars to compare dimensions.
- Donut charts: Visualizations to see how parts contribute to a whole.
- Funnel charts: Reports to monitor conversion steps and identify drop-off points.
Roles and permission
You will need Editor or Administrator roles to create and publish dashboards. However, anyone with access to the property can view dashboards that have been published.
Create and edit a dashboard
- Sign in to Google Analytics.
- From the left menu, select Reports
.
- To create a new dashboard, click + Create at the top of the Report left navigation > Dashboard. To edit an existing, published dashboard, select the dashboard from your left navigation and click the Edit icon
.
- Drag and drop visualization types, such as scorecards or custom charts, onto the dashboard canvas.
- Drag and drop dimensions and metrics onto your charts to suit your reporting needs.
- Customize your data visualizations in the right panel by selecting the data visualization you are looking to edit.
- Select Save to save your dashboard or apply changes to your existing dashboard.
- Click Publish to add your Dashboard to the Report Left navigation.
.View a dashboard
If you don’t have the necessary role permissions, you can still view dashboards published to the property in the left navigation. Go to Google Analytics and then click Reports 
Limitations
- Card limits: Standard properties are limited to a maximum of 15 cards per dashboard, while premium properties support up to 30 cards.
- Sharing: All published dashboards are shared with the property.
- Unsupported features: API support, segments, and card-level comparisons are currently not supported.