The GBRAID URL parameter (&gbraid=xyz) is a privacy-preserving identifier used to measure ad performance. GBRAID measures conversions in a non-unique fashion (like Campaign ID) without linking them to individual users or events. GBRAID is case sensitive and shouldn't be converted to upper or lower case. Learn more about App Conversion Tracking and Remarketing.
GBRAID URL parameter
Was this helpful?
How can we improve it?