Link your AdMob apps to Google Analytics app data streams to leverage your Google Analytics data within AdMob. Integrating these two platforms allows you to better understand your Google Analytics data in AdMob and revenue data in Analytics, providing a comprehensive view of your app’s performance. By linking your AdMob app to a Google Analytics app data stream, you are also linking your AdMob app to Firebase. If you are new to AdMob you will be required to create an AdMob account.
Linking your AdMob app streams within Google Analytics provides multiple benefits:
- Access more customizable features, better facilitate the flow of your data, and view more complete user metrics.
- Enhanced data flow transparency that allows you to gain insight into performance and user engagement.
- Leverage ad impressions as conversions for Google Ads tROAS campaigns for ad revenue for customers who link their Google Analytics property to a Google Ads account.
On this page
Before you begin
- If you’re just starting out with AdMob, learn How AdMob works and create an account.
- As a prerequisite, your Google Analytics app stream must be linked to Firebase.
Get started with AdMob and Google Analytics
This guide will help you:
- Review permissions required for linking
- Create and delete links between Google Analytics app data streams and AdMob apps
- Manage your links in the Google Analytics console
Required permissions in Google Analytics and AdMob
- To link an AdMob app to a Google Analytics app data stream requires both Administrator permission in AdMob and the Editor or Admin role in Google Analytics.
- To unlink an AdMob app from a Google Analytics app data stream requires either prerequisite permissions in AdMob or the Admin role in Google Analytics.
- To link within AdMob, and to ensure the app is integrated with Apple iOS or the Google Play store, you must have Inventory, Account, or Admin access.
Note: If your account doesn’t have these permissions, ask your Google Analytics or AdMob administrator for help. Learn more about AdMob’s user roles and account permissions.
Manage your app streams
Create a link to app streams
- In Admin, under “Product links”, click AdMob links.
- In the link table, click Link.
- If you’re an Admin for one or more AdMob accounts, in the row for “Link to AdMob accounts I manage”, click Choose an Admob app.
- From the list, select the AdMob app that you want to link by clicking the checkbox next to the app.
- Click Confirm.
- Under “Configure settings”, click the drop-down menu to set up data streams to start collecting data.
- Click Next, then review and submit your configuration settings.
Note: AdMob apps with existing links to Google Analytics data streams can’t be selected for linking. If an app is already connected, it will not appear as an option for linking.
Delete a link to app streams
- In Admin, under “Product links”, click AdMob links.
- In the link table, click the arrow at the end of the row for the link that you want to delete.
- Click the 3-dot menu icon
, then select Delete.
, then select Delete.To confirm that you want to delete the link, click Delete.