Reports

[UA→GA4] Compare reports between Google Analytics 4 and Universal Analytics

As you transition to Google Analytics 4, you may want to compare the reports you're familiar with in Universal Analytics and their counterparts in your new Google Analytics 4 property. This resource delineates each Universal Analytics report alongside its equivalent in Google Analytics 4, guiding you to the corresponding data and insights in the new property.

Realtime reports

Universal Analytics report Google Analytics 4 report
Realtime > Overview The Users in last 30 minutes card under Reports > Realtime
Realtime > Traffic Source The Users by First user source card under Reports > Realtime
Realtime > Events The Event count by Event name card under Reports > Realtime
Realtime > Conversions The Conversions by Event name card under Reports > Realtime

Audience reports

Universal Analytics report Google Analytics 4 report
Audience > Lifetime Value Reports > Acquisition overview
Audience > Cohort Analysis Reports > Report Snapshot
Audience > Audiences Reports > Audiences
Audience > Demographics > Overview Reports > User attributes overview
Audience > Demographics > Age Reports > Demographic details
Audience > Demographics > Gender Reports > Demographic details
Audience > Interests > Overview Reports > Demographic details
Audience > Interests > Affinity Categories Reports > Demographic details
Audience > Interests > In-Market Segments Reports > Demographic details
Audience > Interests > Other Categories Reports > Demographic details
Audience > Geo > Language Reports > Demographic details
Audience > Geo > Location Reports > Demographic details
Audience > Technology > Browser & OS Reports > Tech details
Audience > Mobile > Overview Reports > Tech overview
Audience > Mobile > Devices Reports > Tech details

Acquisition reports

Universal Analytics report Google Analytics 4 report
Acquisition > Overview Reports > Acquisition overview
Acquisition > All Traffic > Channels Reports > Traffic acquisition
Acquisition > All Traffic > Source/Medium Reports > Traffic acquisition
Acquisition > Google Ads > Campaigns Reports > Google Ads campaigns
Acquisition > Campaigns > All Campaigns Advertising > All channels

Behavior reports

Universal Analytics report Google Analytics 4 report
Behavior > Overview Reports > Engagement overview
Behavior > Site Content > All Pages Reports > Pages and screens
Behavior > Site Content > Landing Pages Reports > Landing pages
Behavior > Events > Top Events Reports > Events
Behavior > Events > Pages Reports > Pages and screens
Behavior > Publisher > Publisher Pages Reports > Publisher ads

Conversions reports

Universal Analytics report Google Analytics 4 report
Conversions > Ecommerce > Overview Reports > Monetization overview
Conversions > Ecommerce > Shopping Behavior Reports > Purchase journey
Conversions > Ecommerce > Checkout Behavior Reports > Checkout journey
Conversions > Ecommerce > Product Performance Reports > Ecommerce purchases
Conversions > Ecommerce > Sales Performance Reports > Order coupons
Conversions > Ecommerce > Marketing > Internal Promotion Reports > Promotions
Conversions > Ecommerce > Marketing > Order Coupon Reports > Order coupons

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