The Google Analytics integration with Salesforce Marketing Cloud lets you access audiences created in Google Analytics from Salesforce Marketing Cloud, and use those audiences in your Salesforce emails and SMS direct-marketing campaigns.
You can use these audiences in Marketing Cloud's Journey Builder.
How it works
When a user clicks through to your site from a Marketing Cloud campaign, and the link sends the Marketing Cloud Subscriber ID (SFMC ID), Analytics automatically detects and stores the SFMC ID with your other Analytics first-party data.
Once you complete setup within Salesforce Marketing Cloud, any audiences that you create in Analytics and synchronize with Marketing Cloud are populated in Marketing Cloud as a list of SFMC IDs.
Requirements
- Create audiences in your Google Analytics property that you want to use in Salesforce
- Ensure your URLs are tagged with the Marketing Cloud Subscriber ID
- Configure the Google Analytics Integration for Marketing Cloud in Marketing Cloud
- Marketing Cloud's Journey Builder
Limitations
Audiences exported to Salesforce have the same limits as those for the Audience Export API. This includes limits on freshness and maximum users per audience. To learn more, see Audience List Data Expectations.
Synchronize audiences with Marketing Cloud
Once you establish the link from Analytics to Marketing Cloud, you can synchronize audiences with Marketing Cloud within Marketing Cloud. The audiences appear in the Audiences list in Analytics, which you can access by going to Admin > Data display > Audiences.
Allow up to 24 hours for audiences to be visible in Salesforce Marketing Cloud and available for targeting.
For debugging, ensure that the audience is populating in Salesforce Marketing Cloud.
Non-Personalized Advertising
The non-personalized advertising field is also exported to Salesforce for each SFMC ID. We currently support the NPA field for web traffic and iOS only.