Switch to Google Analytics 4 now

Take action in your Google Analytics account to minimize Google Ads campaign disruptions
You aren’t eligible to book a migration appointment. Be sure to switch to Google Analytics 4 as soon as possible to minimize Google Ads campaign disruptions.

Google Analytics 4 has replaced Universal Analytics

Starting July 1, 2023, standard Universal Analytics properties will stop processing data. (360 Universal Analytics properties with a current order will receive a one-time processing extension ending on July 1, 2024.) Learn more about Universal Analytics going away

Why migrate to Google Analytics 4?

Google Analytics 4 lets you: 

  • see holistic user journeys across websites and apps
  • use Google’s AI to automatically surface insights and predict new ones
  • adapt to a changing ecosystem so your measurement can remain intact and privacy-centric into the future

How do I switch?

You can migrate to Google Analytics 4 in different ways, depending on how much automated assistance you'd like.

Option 1: More automated 

Choose this option if you want to use tools that:

  • create and set up a new Google Analytics 4 property
  • migrate your goals to GA4

Time: ~15 minutes

Go to Migration guide for beginners

Option 2: Less automated

Choose this option if you:

  • have more advanced implementation needs
  • want complete control over your Google Analytics 4 property implementation

Time: Varies depending on the complexity of your setup

Go to Make the switch

Option 3: Fully automated

If you don't migrate on your own, you can wait for a Google Analytics 4 property to be automatically created for you. Learn more about automatically created Google Analytics 4 properties

Not all Universal Analytics configurations have an obvious Google Analytics 4 counterpart, and the automated process might not make the same choices as you would. We strongly recommend that you choose one of the options above.

For Google Ads customers

If you’re a Google Ads customer, and you import conversions or use audiences from a Universal Analytics property in an active campaign, make sure you migrate as soon as possible to avoid serious disruptions of your ad campaigns. Learn more about best practices to mitigate performance fluctuation due to changes in conversion settings
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