[GA4] Experiment

An experiment (as known as a test or experience) is a method of testing different variants of a web page to determine which version performs better at achieving a specific goal. Examples include A/B tests and multivariate tests.

To run an A/B test in Google Analytics, you must integrate with a third-party A/B test tool. When integrated, the third-party tool is where you can run and manage your A/B tests and Google Analytics is where you can interpret the results of the A/B tests. Learn more about Integrating with a third-party experiment tool

Was this helpful?

How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

Clear search
Close search
Google apps
Main menu