[UA] Segment MCF conversion-path data

Conversion Segments allow you to isolate and analyze specific sets of conversion paths in your Multi-Channel Funnels reports. For example, you might create a Conversion Segment that only includes funnels in which the first interaction was a conversion above a certain value. You can then browse your Multi-Channel Funnels reports, viewing data only for this Conversion Segment. Or you can compare this segment side by side with data from other segments.

In this article:

Apply Conversion Segments

To apply an existing segment, click the Conversion Segments drop-down menu at the top of any Multi-Channel Funnels report. Then select the segment(s) you want to apply to your data.

Once you apply a segment, it stays active as you move through your Multi-Channel Funnels reports. To see all conversion funnels again, select the All Conversions segment.

You should apply Conversion Segments, instead of filtered views, to look at subsets of your conversion funnels. Using a filtered view may cause your Multi-Channel Funnels reports to be inaccurate. Read Filters and Multi-Channel Funnels to learn more.

Create custom Conversion Segments

  1. In any Multi-Channel Funnels report, click Conversion Segments at the top of the report.
  2. Click Create New Conversion Segment.
  3. Enter a name for your custom Conversion Segment.
  4. Use the Condition Builder to specify the conversion paths that should be included in the segment. For example, to define a segment that only includes conversion paths that begin with a referral from example.com, you'd define the following condition:

    [Include] [First Interaction] from [Source] [Containing] example.com
  5. Click the Save Segment button.
Once you have saved your segment, it appears under User-defined Segments in the Conversion Segments drop-down. To apply the segment, simply select it.

Edit or delete a custom Conversion Segment

  1. In any Multi-Channel Funnels report, click Conversion Segments at the top of the report.
  2. Under User-defined Segments, find the segment you wish to edit, and click edit.
  3. Edit and save the segment as desired. Or, click Delete Segment.

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