1. Welcome to the Google Analytics Tutorials
The Google Analytics Tutorials series is a new video series on YouTube that's meant to help you get up and running with Google Analytics 4, the next generation of Analytics. Throughout this series, we will show you how to set up Google Analytics features by implementing them on a demo Google Analytics' blog. You can find all of the code from this video series in the Google Analytics GitHub repository.
2. Get started with Google Analytics
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. In this video, you'll learn how to set up Google Analytics 4 (the newest version of Google Analytics) on a website for the first time using Google Tag Manager.
3. Measure user activity with recommended events in Google Analytics
Google Analytics 4 collects a lot of information for you through the measurement code you've added to your website. When you need to collect more information, you will need to implement recommended or custom events. In this video, you'll learn about recommended events, why they're useful, and how to configure them on your website for a Google Analytics 4 (GA4) property.
4. Custom events in Google Analytics
Google Analytics 4 collects a lot of information for you through the measurement code you've added to your website. When you need to collect more information, you will need to implement recommended or custom events. In the previous video, you learned about recommended events. In this video, you'll learn about custom events, why they're useful, and how to configure them on your website for a Google Analytics 4 (GA4) property.
5. Custom dimensions and metrics in Google Analytics
When you need to report on information that Analytics doesn't surface by default, you will need to create custom dimensions and metrics. In the previous video, you learned about custom events and event parameters. In this video, you'll learn about custom dimensions and metrics, why they're useful, and how to configure them on your website for a Google Analytics 4 (GA4) property using the data from the custom event.
6. Conversions in Google Analytics
A conversion is any user action that's valuable to your business. For example, a user purchasing from your store or subscribing to your newsletter is an example of an action that might be valuable to your business. In Google Analytics, user interactions are measured using events. When you want to measure a conversion action, you mark an event that measures the user action as a conversion. Each time a user triggers the event, a conversion is recorded in Google Analytics and displayed in your reports. In this video, you'll learn how to mark an event as a conversion so you can record the user action as a conversion.
7. Introduction to Audiences in Google Analytics
Audiences let you segment your users in the ways that are important to your business. You can segment by dimensions, metrics, and events to include practically any subset of users. In this video, you'll learn about audiences and how you can use the audience builder to create your own audiences.
8. Set up consent mode in Google Analytics
Consent mode lets you communicate your users’ cookie or app identifier consent status to Google. Tags adjust their behavior and respect users’ choices. In this video, we'll look into how to set up consent mode so you can communicate the users' consent status to Google.
9. Demo Account in Google Analytics
The Google Analytics demo account is a fully functional Google Analytics account that any Google user can access. It contains two Google Analytics 4 properties and provides a great way to look at real business data and experiment with Google Analytics features. This video shows you how to access and use the two properties in the Google Analytics demo account.
10. Troubleshooting in Google Analytics
Google provides a number of resources that show you what's happening on your website so you can troubleshooting and debug issues as they arise. In this video, you'll learn how to use the Realtime report, Tag Assistant, and DebugView to validate that you're collecting data and fix any problems you're facing on your own.
11. Google Ads Linking in Google Analytics
Linking your Google Ads account to your Analytics property (including subproperties and roll-up properties) lets you see the full customer cycle, from how users interact with your marketing (e.g., clicking ads) to how they finally complete the conversions you’ve set for them on your site or app (e.g., making purchases, consuming content). In this video, you'll learn how to link your Google Ads account and then import conversions into Google Ads for bid optimization.
12. Reports in Google Analytics
Google Analytics collects data from your websites and apps to create reports that provide insights into your business. You can use reports to monitor traffic, investigate data, and understand your users and their activity. This video discusses reports in Google Analytics, including the different types of reports, how to use reports, and how to customize reports.
13. User Properties in Google Analytics
User properties are attributes that describe groups of your user base, such as their language preferences or geographic locations. In this video, you learn how to set up user properties and verify that they're working correctly so you can segment your data by different user groups.
14. Artificial Intelligence capabilities in Google Analytics
Google Analytics provides built-in artificial intelligence capabilities like insights and recommendations. Insights are unusual changes, emerging trends, and other insights about your site or app. Recommendations provide tailored suggestions to help you get the most useful and accurate data and take advantage of new, relevant features as they become available. In this video, you will learn how to use and customize these capabilities to fit your business needs.
15. Traffic Sources in Google Analytics
Traffic sources describe where your traffic originates (source, e.g., google, baidu, bing), the methods by which users arrive at your site/app (medium, e.g., organic, cpc, email), and the specific marketing efforts you use to drive that traffic (e.g., campaign, creative format, keywords). In this video, you'll learn more about how traffic sources work and where to see traffic sources in your reports.