Welcome to the Google Analytics Tutorials
1. Welcome to the Google Analytics Tutorials
The Google Analytics Tutorials series is a new video series on YouTube that's meant to help you get up and running with Google Analytics 4, the next generation of Analytics. Throughout this series, we will show you how to set up Google Analytics features by implementing them on a demo Google Analytics' blog. You can find all of the code from this video series in the Google Analytics GitHub repository.
Measure user activity with recommended events in Google Analytics
2. Get started with Google Analytics
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. In this video, you'll learn how to set up Google Analytics 4 (the newest version of Google Analytics) on a website for the first time using Google Tag Manager.
Measure user activity with recommended events in Google Analytics
3. Measure user activity with recommended events in Google Analytics
Google Analytics 4 collects a lot of information for you through the measurement code you've added to your website. When you need to collect more information, you will need to implement recommended or custom events. In this video, you'll learn about recommended events, why they're useful, and how to configure them on your website for a Google Analytics 4 (GA4) property.
Custom Events in Google Analytics
4. Custom events in Google Analytics
Google Analytics 4 collects a lot of information for you through the measurement code you've added to your website. When you need to collect more information, you will need to implement recommended or custom events. In the previous video, you learned about recommended events. In this video, you'll learn about custom events, why they're useful, and how to configure them on your website for a Google Analytics 4 (GA4) property.
Custom Dimensions and Metrics in Google Analytics
5. Custom dimensions and metrics in Google Analytics
When you need to report on information that Analytics doesn't surface by default, you will need to create custom dimensions and metrics. In the previous video, you learned about custom events and event parameters. In this video, you'll learn about custom dimensions and metrics, why they're useful, and how to configure them on your website for a Google Analytics 4 (GA4) property using the data from the custom event.
Conversions in Google Analytics
6. Conversions in Google Analytics
A conversion is any user action that's valuable to your business. For example, a user purchasing from your store or subscribing to your newsletter is an example of an action that might be valuable to your business. In Google Analytics, user interactions are measured using events. When you want to measure a conversion action, you mark an event that measures the user action as a conversion. Each time a user triggers the event, a conversion is recorded in Google Analytics and displayed in your reports. In this video, you'll learn how to mark an event as a conversion so you can record the user action as a conversion.
Introduction to Audiences in Google Analytics
7. Introduction to Audiences in Google Analytics
Audiences let you segment your users in the ways that are important to your business. You can segment by dimensions, metrics, and events to include practically any subset of users. In this video, you'll learn about audiences and how you can use the audience builder to create your own audiences.