This article is about Google Analytics 4 properties. Refer to the Universal Analytics section if you're still using a Universal Analytics property, which will stop processing data on July 1, 2023 (July 1, 2024 for Analytics 360 properties).

[GA4] Identify what your visitors search for

Identify what your visitors search for

 

  1. Go to Explore and choose a blank exploration.

  1. Click + next to DIMENSIONS, choose "Search term", then click Import.

  1. Click + next to METRICS, choose "Active users" and "Event count", then click Import.

 

  1. Drag “Search term” into the Rows area.

  1. Drag "Active users" and "Event count" into the Value area.

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