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The instructions in this help article may be affected by recent changes in the Analytics user interface. See this blog post for details. Help center updates are coming soon.

Traffic from search engine robots

The Analytics JavaScript only sends data to Analytics when JavaScript is enabled. Because most search engine robots do not activate JavaScript, robot traffic is not counted in Analytics when using a JavaScript tracking method.

If the search engine that crawls your site does activate JavaScript, or if you specifically configure your website server files to send the Analytics tracking beacon, you will receive search engine robot data in your reports.

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