[GA4] Mini guides: Explorations

[GA4] Evaluate your customer LTV by audience

Use the following guide to build an exploration that shows your customer Lifetime Value (LTV) by audience.

Evaluate your customer LTV by audience

  1. Go to Explore and choose a User lifetime exploration template.
  2. Remove First user medium from the ROWS area.
  3. Drag Last audience name into the ROWS area.

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