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About Search Console

The Search Console reports in Analytics provide information about the performance of your organic-search traffic. You can see data like user queries and the number of times your site URLs appear in search results (impressions), along with post-click data about site engagement like bounce rate and ecommerce conversion rate. This combination of data helps you optimize your site for the most profitable traffic.

In this article:

See the Search Console reports

Before you can see the Search Console reports, you need to:

  1. Add your site and verify it with Search Console.
    If you have not yet used Search Console, you need to add your site to Search Console to begin collecting search-query data for the SEO reports in Analytics.
  2. Configure SEO reporting within Analytics.

To see the reports:

  1. Sign in to your Analytics account.
  2. Navigate to your view.
  3. Select the Reporting tab.
  4. Select Acquisition > Search Console.

Dimensions and metrics

The reports include the following Search Console and Analytics dimensions and metrics:


  • Query
  • Landing Page
  • Country
  • Device



  • Impressions (Search Console)
  • Clicks (Search Console)
  • CTR (Search Console)
  • Average Position (Search Console)
  • Sessions (Analytics)


  • Bounce Rate (Analytics)
  • Pages / Session (Analytics)


  • Ecommerce Conversion Rate (Analytics)
  • Transactions (Analytics)
  • Revenue (Analytics)
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