This article is about Universal Analytics, which is going away. It's critical that you migrate your Universal Analytics property settings to Google Analytics 4, or you will begin to lose data on July 1, 2023 (July 1, 2024 for Analytics 360 properties). Learn how to migrate your settings.

About Search Console

The Search Console reports in Analytics provide information about the performance of your organic-search traffic. You can see data like user queries and the number of times your site URLs appear in search results (impressions), along with post-click data about site engagement like bounce rate and ecommerce conversion rate. This combination of data helps you optimize your site for the most profitable traffic.

In this article:

See the Search Console reports

Before you can see the Search Console reports, you need to:

  1. Add your site and verify it with Search Console.
    If you have not yet used Search Console, you need to add your site to Search Console to begin collecting search-query data for the SEO reports in Analytics.
  2. Configure SEO reporting within Analytics.

To see the reports:

  1. Sign in to Google Analytics.
  2. Navigate to your view.
  3. Open Reports.
  4. Select Acquisition > Search Console.

Dimensions and metrics

Search Console data is incompatible with Google Analytics segments. If you apply segments to the Search Console reports, the Analytics metrics are segmented, but the Search Console metrics are not, and return values of 0.

The reports include the following Search Console and Analytics dimensions and metrics:


  • Query
  • Landing Page
  • Country
  • Device



  • Impressions (Search Console)
  • Clicks (Search Console)
  • CTR (Search Console)
  • Average Position (Search Console)
  • Sessions (Analytics)


  • Bounce Rate (Analytics)
  • Pages / Session (Analytics)


  • Ecommerce Conversion Rate (Analytics)
  • Transactions (Analytics)
  • Revenue (Analytics)
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