[GA4] Ecommerce purchases report

The Ecommerce purchases report shows information about the products or services you sell on your ecommerce store.

Note: This article describes the default report. You can customize the report by applying filters or comparisons or by changing the dimensions, metrics, or charts. Learn more

View the report

Sign in to Google Analytics.
From the left menu, select Reports .
On the left, open the Ecommerce purchases report.

As an Editor or Administrator, you can add the report if it isn't available in the left menu.

Narrow your search

To view data for one or a few items or groups of items, you can apply a filter to the report or use the search bar above the report table. For example, if you want to view the traffic for certain brands or categories, you can search for the brands or categories using the search bar and press Enter.

Where does the data come from?

Data in the report comes from the recommended ecommerce events.

If you miss any required parameters for an ecommerce event, the event will be treated as a custom event and won't appear in the report.

If you would like to see data from custom parameters, you need to configure custom dimensions and metrics and then add them to the report.

Dimensions in the report

If you are an Editor or Administrator, you can add and remove dimensions in the report.

Dimension	What it is	How it's populated
Item brand	The brand of an item (e.g., a product you sell).	Item brand comes from the item-level `item_brand` parameter in an ecommerce event.
Item category	The first hierarchical category in which you classified an item (e.g., a product you sell). For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category.	Item category comes from the item-level `item_category` parameter in an ecommerce event.
Item category 2	The second hierarchical category in which you classified an item (e.g., a product you sell). For example, in Apparel/Mens/Summer/Shirts/T-shirts, Mens is the item category 2.	Item category 2 comes from the item-level `item_category2` parameter in an ecommerce event.
Item category 3	The third hierarchical category in which you classified an item (e.g., a product you sell). For example, in Apparel/Mens/Summer/Shirts/T-shirts, Summer is the item category 3.	Item category 3 comes from the item-level `item_category3` parameter in an ecommerce event.
Item category 4	The fourth hierarchical category in which you classified an item (e.g., a product you sell). For example, in Apparel/Mens/Summer/Shirts/T-shirts, Shirts is the item category 4.	Item category 4 comes from the item-level `item_category4` parameter in an ecommerce event.
Item category 5	The fifth hierarchical category in which you classified an item (e.g., a product you sell). For example, in Apparel/Mens/Summer/Shirts/T-shirts, T-shirts is the item category 5.	Item category 5 comes from the item-level `item_category5` parameter in an ecommerce event.
Item ID	The ID that you specify for an item (e.g., a product you sell). For example, you can set an ID of 'SKU_12345'.	Item ID comes from the item-level `item_id` parameter in an ecommerce event.
Item name	The name of an item (e.g., a product you sell).	Item name comes from the item-level `item_name` parameter in an ecommerce event.

Metrics in the report

If you are an Editor or Administrator, you can add and remove metrics in the report.

Metric	What it is	How it's populated
Item revenue	The total revenue from items only, excluding tax and shipping. Item revenue = price x quantity Price is the price parameter for an item in the items array Quantity is the quantity parameter for an item in the items array	Item revenue comes from the quantity and price parameters in the `items` array.
Items added to cart	The number of items added to cart.	Items added to cart comes from the `items` array in an add_to_cart event.
Items purchased	The number of items purchased.	Items purchased comes from the `items` array in an purchase event.
Items viewed	The number of items viewed.	Items viewed comes from the `items` array in a view_item event.

Note: Some metrics in the Ecommerce purchases report did not begin to populate with data until September 8, 2022. You may see inconsistent data for these metrics when you include dates prior to September 8, 2022. These metrics include:

Items added to cart
Items checked out
Items clicked in list
Items clicked in promotion
Items viewed
Items viewed in list
Items viewed in promotion

Adjust the date range

The report shows data for the last 28 days by default. You can adjust the date range using the drop-down menu in the top right of the report. Learn more

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