This article is about Google Analytics 4 properties. Refer to the Universal Analytics section if you're still using a Universal Analytics property, which will stop processing data on July 1, 2023 (July 1, 2024 for Analytics 360 properties).

[GA4] Consent type

Indicates the type of storage used by a tag. Consent can be granted or denied for each type. Consent types include:

Consent Type Description
ad_storage Enables storage (such as cookies) related to advertising.
analytics_storage Enables storage (such as cookies) related to analytics e.g. visit duration.
functionality_storage Enables storage that supports the functionality of the website or app e.g. language settings.
personalization_storage Enables storage related to personalization e.g. video recommendations
security_storage Enables storage related to security such as authentication functionality, fraud prevention, and other user protection.
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