The table lists all consent types for consent mode. Users can grant or deny consent for each type.
The visual representation below is for illustrative purposes only and should not be considered legal guidance.
| Consent Type | Description |
| ad_storage | Enables storage (such as cookies) related to advertising. |
| ad_user_data | Sets consent for sending user data related to advertising to Google. The ad_user_data consent type is required for measurement use cases, such as enhanced conversions and tag-based conversion tracking. |
| ad_personalization | Sets consent for personalized advertising. |
| analytics_storage | Enables storage (such as cookies) related to analytics e.g. visit duration. |
The visual representation below is for illustrative purposes only and should not be considered legal guidance.
In addition to the consent mode parameters, there are the following privacy parameters:
| Storage Type | Description |
| functionality_storage | Enables storage that supports the functionality of the website or app e.g. language settings. |
| personalization_storage | Enables storage related to personalization e.g. video recommendations |
| security_storage | Enables storage related to security such as authentication functionality, fraud prevention, and other user protection. |