This article is about Google Analytics 4 properties. Refer to the Universal Analytics section if you're still using a Universal Analytics property, which will stop processing data on July 1, 2023 (July 1, 2024 for Analytics 360 properties).

Consent type

Indicates the type of storage used by a tag. Consent can be granted or denied for each type. Consent types include:

Consent Type Description
ad_storage Enables storage (such as cookies) related to advertising.
analytics_storage Enables storage (such as cookies) related to analytics e.g. visit duration.
functionality_storage Enables storage that supports the functionality of the website or app e.g. language settings.
personalization_storage Enables storage related to personalization e.g. video recommendations
security_storage Enables storage related to security such as authentication functionality, fraud prevention, and other user protection.
Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

Search
Clear search
Close search
Google apps
Main menu
Search Help Center
false
false
true
69256
false
false