Destination ID: Definition

A destination ID is an identifier that represents the destination; i.e., the connected Google product, such as Google Ads or Google Analytics. The Google tag uses destination IDs to load destination-specific settings and to route events.

For Google Ads, the destination ID is the same as the conversion tracking ID, for example AW-98765.

For Google Analytics, the destination ID is the same as your web data stream's Measurement ID, for example G-12345.

An illustration demonstrating where to locate Destination IDs on Google tag.

Was this helpful?

How can we improve it?
true
Search
Clear search
Close search
Google apps
Main menu
15385993970282178312