Squarespace: Set up your Google tag

You can measure behavioral data about your site with Google Analytics and Google Ads. Follow the steps in this article to set up your Google Analytics and Google Ads accounts with Squarespace.

Before you begin

You’ll need to have your Google tag ID.

The instructions for setting up the Google tag with Squarespace are different for tag IDs starting with "AW-" (usually, Google Ads accounts) and tag IDs starting with "G-" (usually, Google Analytics properties).

If you have a tag starting with "AW-"

If you’d like to set up your Google tag using this method, a Squarespace Business or Commerce subscription is required. Learn more about Squarespace pricing.
  1. Sign in to your Squarespace account.
  2. On the "Dashboard", choose the site you want to modify.
    A screenshot showing the dashboard in Squarespace.
  3. From the main menu, click Settings.
  4. Click Developer Tools.
  5. Click Code Injection.
  6. Under “Header”, paste your Google tag and click Save. Don’t add more than one Google tag to each page of your website. 

<!-- Google tag (gtag.js) -->

<script async src="https://www.googletagmanager.com/gtag/js?id=TAG_ID"></script>

<script>

 window.dataLayer = window.dataLayer || [];

 function gtag(){dataLayer.push(arguments);}

 gtag('js', new Date());

 gtag('config', 'TAG_ID');

</script>

If you have a tag starting with "G-"

  1. Click the copy icon to copy your tag ID.
  2. Sign in to your Squarespace account.
  3. On the "Dashboard", choose the site you want to modify.
    A screenshot showing the dashboard in Squarespace.
  4. From the main menu, click Settings.
  5. Click Developer Tools.
  6. Select External API Keys. An animated GIF demonstrating how to navigate to External API Keys in Squarespace.
  7. Paste your tag ID. An animated GIF demonstrating how to add your Google Analytics code to Squarespace.
  8. Click Save.

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