Wix: Set up your Google tag

You can measure behavioral data about your site with Google Ads and Google Analytics. Follow the steps in this article to set up your Google tag with Wix.

Before you begin

You can integrate your Wix site with Google for free but you must have a Premium Wix site and a connected domain.

The instructions for setting up the Google tag with Wix are different for tag IDs starting with "AW-" (usually, Google Ads accounts) and tag IDs starting with "G-" (usually, Google Analytics properties). 

If you have a tag ID starting with "AW-"

  1. Sign in to your Wix account.
  2. On the site dashboard, go to the “Marketing & SEO” section. Select Marketing Integrations. An animated GIF demonstrating how to navigate to Marketing Integrations on Wix.
  3. Under Google Ads, click Connect
  4. In the top right, click Connect Google Ads.

    An animated GIF demonstrating how to connect Google Ads to Wix.
  5. Paste your Google tag ID in the window without the "AW-".
  6. Click Save.

If you have a tag ID starting with "G-"

  1. Sign in to your Wix account.
  2. On the site dashboard, go to the “Marketing & SEO” section. Select Marketing Integrations. An animated GIF demonstrating how to navigate to Marketing Integrations on Wix.
  3. Under Google Analytics, click Connect.
    How to connect Google Analytics among the Marketing Integrations in Wix.
  4. In the top right, click Connect Google Analytics. An animated GIF demonstrating how to connect Google Analytics to Wix.
  5. Paste your Google tag ID in the window.An animated GIF demonstrating how to add your Google Analytics Code to Wix.
  6. Click Save.

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