New vs Returning Visitors
This report gives you a quick look at the ratio of new to returning visitors by number of visits and percentage of visits.
You can see the relative economic impact of new vs returning visitors by viewing the Ecommerce statistics and adding Segments for New and Returning Visitors. When you segment the report this way, you get side-by-side statistics for things like overall revenue, the number of transactions, and the average value of each transaction for each population.
You can use other reports to dig a little deeper into the numbers. For example, you can use the Location report and add Segments for new and returning visitors to compare those numbers side by side for each location, and see where the most new visitors come from, and which areas produce the most return visitors. You can use the Engagement report, segment by returning visitors, and see how much time return visitors spend on your site, and the extent to which they navigate your pages.