New vs Returning Users

This report gives you a quick look at the ratio of new to returning users by number of sessions and percentage of sessions.

You can see the relative economic impact of new vs returning users by viewing the Ecommerce statistics and adding Segments for New and Returning Users. When you segment the report this way, you get side-by-side statistics for things like overall revenue, the number of transactions, and the average value of each transaction for each population.

You can use other reports to dig a little deeper into the numbers. For example, you can use the Location report and add Segments for new and returning users to compare those numbers side by side for each location, and see where the most new users come from, and which areas produce the most return users. You can use the Engagement report, segment by returning users, and see how much time return users spend on your site, and the extent to which they navigate your pages.