This information applies to the Classic Analytics JavaScript (ga.js) only. Find out if you’re using Classic or Universal Analytics or learn how to upgrade from Classic Analytics to Universal Analytics.

This report lets you see visitor statistics by custom visitor segments that you have defined with the _setVar method in your tracking code. For example, if visitors fill in a form on your site in which they provide a professional title (such as manager, technical specialist or marketer), you can call _setVar to capture and store their selections.

We will be deprecating _setVar. You are encouraged instead to use _setCustomVar to create custom variables to gather report data.