Audience

User Defined

This information applies to the Classic Analytics JavaScript (ga.js) only. Find out if you’re using Classic or Universal Analytics or learn how to upgrade from Classic Analytics to Universal Analytics.

This report lets you see data by custom segments you have defined with the _setVar method in your tracking code. For example, if users fill out a form on your site in which they provide a professional title (such as manager, technical specialist, or marketer), you can call _setVar to capture and store their selections.

We will be deprecating _setVar. We recommend upgrading to Universal Analytics and using custom dimensions and metrics in places where you would have used custom variables to collect data.