Audience

Custom Variables

The Custom Variables report shows visitor activity by custom segments that you create yourself by modifying the Analytics tracking code.

For example, you might have a form on your website where visitors can supply a professional title—such as manager, technical specialist or marketer. In this case, you can use custom visitor tracking to capture their selections, where the selections become custom dimensions for this particular report and subsequent visits remain classified under the selected segment.

To learn more about how custom variables work and how to customise your tracking to set them up, see Custom Variables in Google Code.