Audience Overview

An at-a-glance view of visitor metrics. You can see visits over the last month (line graph), new vs returning visitors (pie chart), and a list of values for each of the following metrics:

  • Visits (total number of visits to your site)
  • Unique Visitors (total number of unique visitors to your site)
  • Pageviews (total number of pages viewed on your site)
  • Pages per Visit (average number of pages viewed per visit)
  • Average Visit Duration (average visit length of all visitors)
  • Bounce Rate (percent of single-page visits)
  • New Visitors (percent of total visitors who visited your site for the first time)

In the table at the bottom of the report, you can see metrics for the following dimensions:

  • Language
  • Country/Territory
  • City
  • Browser
  • Operating System
  • Service Provider
  • Mobile Operating System
  • Mobile Service Provider
  • Mobile Screen Resolution

Click each dimension to see the relevant metrics (e.g. for the City dimension, you see values for individual cities). For each metric, you see the count and percentage of visits.